Senior SEO Specialist - remote

SiteCare
Posted 2 years ago
We Work Remotely
DESCRIPTION:

As a senior SEO specialist at SiteCare, you'll be a go-to resource for both internal and external search engine optimization strategy, client communication, and the creation of a variety of deliverables including keyword strategies, complete website audits, and creative, buzz-generating campaigns from brief to post-launch.
 
The right person has a thorough understanding of technical SEO but frames it within a larger understanding of digital marketing strategy.

This is a full-time, fully-remote position and compensation is dependent upon experience.

For the Senior SEO Specialist team member to succeed in this role, they must embody SiteCare’s four company values in their day-to-day work:
  • Obsessive Communication
  • Deliver 101%
  • Empower Others
  • First-Class Service

REQUIREMENTS:
  • Communicating with clients, helping them understand relevant metrics, what we do, and the progress of their project
  • Create highly refined keyword topic strategies that lay the foundation for the rest of a client's SEO project
  • Performing thorough, detailed website analysis, identifying current problems and opportunities, with a focus on crawlability, site architecture, and site content
  • Create monthly and quarterly reports for clients that include an analysis of campaign performance along with strategic recommendations for continual improvement
  • Performing competitive research, identifying what the client's competitors are doing right, what they're doing wrong, and how these tactics influence the client
  • Participating in strategic brainstorming sessions and leading the lead generation team in the creation and execution of off-page campaigns that drive awareness, build buzz, and indicate relevance to the search engines
  • Staying up to date on current industry practices, news, and algorithm updates
  • Training other employees in on-page and off-page SEO beneficial skills
  • When needed, the ability to write coherent, compelling copy that is not only keyword-rich but also user-friendly
  • An understanding of social media and its role in SEO
  • An understanding of UX and its impact on SEO
 
EXPERIENCE WITH:
  • Working alongside external clients
  • A working knowledge of HTML &CSS
  • Conversion Rate Optimization (CRO)
  • Google Tag Manager, Search Console, Google Analytics, and additional SEO related tools (Ahrefs, Moz, Screaming Frog)
  • Editing content within content management systems

BENEFITS:
  • A market-related salary based on your experience
  • We’re a fully remote team with team members located in the US and South Africa.
  • Work from wherever you have access to a fast internet connection.
  • Quarterly profit distributions
  • Quarterly personal development stipend of $200
  • A technology stipend of $2000 for all new hires and a $1200 refresher stipend every 2 years.