Matilda is a talent marketplace matching the best engineers in LatAm with full-time roles at the best technology companies in the US.
Matilda is looking for a talented, hands-on Growth Marketer. Your role will be to optimize conversions across our funnel, helping us land new users and expand faster while ensuring users experience a frictionless journey as they learn about the product.
You’ll help lay the foundation for a fully scaled, best in class marketing organization focused on driving sign-ups and conversions (engineer placements).
You will help to build, scale and evolve our email channel, one of the largest and most impactful ways we engage and convert users across the funnel. You will expand our capacity to accelerate email channel experimentation, segment campaigns to optimize for specific customer sets, and closely align efforts across functions. You will use data and experience to assess channel improvement opportunities then independently design and run experiments to validate and optimize performance.
You will also explore any and all channels to find the right people to sign up for our service.
What you will do
Manage the development of email marketing programs, including audience segmentation, campaign set up, QA, approval, and performance monitoring.- Develop customer segmentation, targeting, and contact strategies to maximize acquisition and expansion from key segments across the funnel. Ensure we’re delivering the right content, at the right time, to the right audience.
- Partner with the Data team to execute A/B and multivariate tests based on experimentation hypotheses to continuously improve performance and drive growth.
What We’re Looking For
3+ years executing high-volume email programs, preferably for a B2C product.- Demonstrated success driving email channel engagement and acquisition using segmentation, personalization, and triggered communications.
- Experience writing clear and thoughtful creative briefs that provide the direction needed to closely align cross-functionally with design and copywriting teams.
- Ability to prioritize projects and handle multiple tasks efficiently.
- Strong written and verbal communication skills.
- Motivated and energetic, proven ability to work independently, learn quickly, and drive toward defined goals and targets.
- You have an entrepreneurial spirit with an ability to build a growth marketing strategy from scratch in an ambiguous, fast-paced environment.
Bonus Qualifications
Experience with enterprise ESP using technical integrations to power workflow automation and personalization.- Competence using SQL and/or data visualization tools for analyzing experiment results.
- Experience developing digital go-to-market strategies and supporting new productand/or feature launches.
Working with us
Working with our Awesome recruiting technology: we have several proprietary systems to find, vet and match candidates to companies. It gives recruiters superpowers!- We have built a solid brand with both companies and engineers. Less than 1% of engineers places have ever been fired or have quit. We work with the best technology companies in the U.S
- Killer team: we have built at companies like Google, Facebook, Groupon, among others.
- Mission-driven: we think remote work is one of the best ways to create prosperity in LatAm. Read more about our mission here: https://www.matildaexp.com/letter-from-the-ceo
- Flexibility: work wherever you want, whenever you want. Been remote since the start and that won't change. Minimal meetings. We focus on outcomes, not bureaucratic work.
- Competitive Compensation: We believe in paying people what they're worth.
Data source
We Work Remotely