Social Media and Influencer Marketing Specialist (LGBTQ+ community focus) (Remote) (U.S. based only) ($55k/year + benefits)
Top Level Design
Posted 2 years ago
Social Media and Influencer Marketing Specialist (LGBTQ+ community focus) (Remote) (U.S. based only) ($55k/year + benefits)
Full-time Tuesday - Saturday
Min. Experience: Experienced
Location: Your manager is located in Portland, OR with team members dispersed remotely. This is a remote position that is based in the United States.
Join our team…
Can you translate current events and trends into engaging, on-brand social content? Do you want to help create safe, engaging, and inclusive online communities? Are you excited to develop partnerships with social influencers? If you’re a social media professional with extensive experience communicating with LGBTQ+ communities, we want to meet you. As the Social Media and Influencer Marketing Specialist, you will get to work across all of our brands and run all of their social media accounts.
Our brand portfolio includes:
- Top Level Design: the amazing domain registry of record for
- .gay — the groundbreaking top-level domain for LGBTQ+ communities, with policies that prohibit hate and generate a 20% donation to nonprofits from every new name registered
- .ink — a short, memorable, and unique top-level domain for creators, from writers to tattooists to print shops
- .wiki — a top-level domain for sharing information and collaborating with communities
- Porkbun: Porkbun is a retail Registrar, like GoDaddy, but way better (in our humble opinion)
This role requires a demonstrated history of working closely with LGBTQ+ communities. An understanding of LGBTQ+ civil rights movements throughout history and in the present day is essential. We seek someone with extensive expertise around moderating homophobia, transphobia, and other bigotry on social media and other public channels, and a track record of crafting successful communications for LGBTQ+ audiences. We’re proud of our work and believe .gay is the most exciting and successful new top-level domain launch in history: check out our 2020 Impact Report to see how .gay is revolutionizing the domain name industry.
We believe the most strategic growth opportunity to promote .gay is via influencer marketing, which you will oversee. You will identify advertising opportunities, lead implementation, work within a budget, and track results with the team. This will be an iterative process, with ample opportunity to experiment and lean in further to successful strategies. In addition to influencer marketing, you will manage and grow the social presence for .gay while setting strategy and leading daily work for the other brands. Currently, only .gay and Porkbun have social accounts that are active on a regular basis, but we hope that once you’re fully onboarded, you will be ready and eager to develop our other brands’ social presence via existing and new accounts. This could include accounts on both established and emerging social platforms.
Within your daily content role, you will post content on our social channels and tag all relevant partners and collaborators, boost posts for better engagement, share content to stories, engage on platforms to attract new followers, moderate comments to encourage respectful and positive conversations, ban trolls and bad actors, moderate inboxes to reply to questions or redirect to other team members as necessary, and research cultural trends to inform our future storytelling. Your success will ultimately drive registrations of our domain names.
What you’ll get to do…
- Manage the execution of social media influencer campaigns to support the growth and awareness of the top-level domain name .gay. You will develop and execute influencer initiatives, manage timelines and budgets, organize briefs, and help ensure overall campaign success
- Work as part of the marketing team to develop, implement, and manage both organic and paid social media campaigns across multiple platforms and brands
- Craft innovative partnerships with social media influencers and content creators to drive domain registrations, spread positive word of mouth, increase overall brand reach, maximize ROI, and achieve brand KPIs
- Run the day-to-day social media and new media platform management, which includes creating, writing, scheduling, and publishing posts across all social media platforms (Facebook - Meta, Instagram, Twitter, YouTube, TikTok, LinkedIn, etc.)
- Create and manage social posting calendar;keeping social calendars up to date
- Coordinate creative content calendars with the marketing team
- Oversee social page follower engagement, growth, and management. Includes responding to and engaging with comments, moderating communications, and organically growing our social audience
- Collaborate with marketing team members to develop new content and optimize user experience
- Brainstorm new and creative social media growth strategies
- Shepherd and deliver brand voice for existing channels and create authentic voices for channels in development.
Your experiences should include…
- Working with and for LGBTQ+ communities and their allies, and a track record of crafting successful communications for these audiences
- Moderating public channels, ideally countering homophobia, transphobia, and other bigotry online
- Developing, implementing, growing, and managing social media channels and influencer partnerships
- A nuanced understanding of each social platform, its audience, and how to optimize content and copy across these channels
- Creating assets and scheduling posts across multiple platforms and pages
- Demonstrated ability to manage multiple projects simultaneously and prioritize demand
- Proof of nimble work-style allowing you to capitalize on new opportunities and unique moments
- Passion for and understanding of new media, positioning our brands at the forefront of social trends and early adoption of emerging platforms.
- Working efficiently in a home office
Bonus points for…
- Familiarity with Adobe Creative Cloud
- HTML experience
- Video production experience
- Some other relevant superpower we haven’t thought of yet
Benefits…
- Health/dental/vision insurance after 3 months
- SIMPLE IRA match of 3%, available after 1-year of employment
- Paid federal holidays, plus an extra day at both Thanksgiving and Christmas
- Decent PTO policy (2 weeks paid to start, additional earned)
- Paid parental leave
Next steps:
If you've read this far, we're interested in meeting you! If you meet our requirements, or you can make a strong case for why we should hire you anyway, please apply. To apply, please send us an email at careers@toplevel.design with the subject line “Social Media and Influencer Marketing Specialist” and include a resume, cover letter, and links to previous social media channels/campaigns you have worked on.
If you've read this far, we're interested in meeting you! If you meet our requirements, or you can make a strong case for why we should hire you anyway, please apply. To apply, please send us an email at careers@toplevel.design with the subject line “Social Media and Influencer Marketing Specialist” and include a resume, cover letter, and links to previous social media channels/campaigns you have worked on.
About us…
Top Level Design offers personal and creative TLDs. Top Level Design LLC was founded with the express intent to deliver a new generation of Internet naming through creative and unique top-level domains. We are the proud registry for the .gay, .wiki, and .ink TLDs. We also provide registrar services through our wholly-owned subsidiary, Porkbun LLC. We are based out of Oregon with team members on the U.S. East Coast and in Beijing, China.
For LGBTQ+ individuals, organizations, businesses, and their allies, .gay serves as a virtual Pride flag and inclusive badge of honor. From personal artist profiles to Fortune 500 companies, everyone is welcome in the .gay family. With donations that support LGBTQ+ communities and policies that prohibit hate, the .gay namespace is taking a groundbreaking approach to making the internet a safer and more welcoming place.
.ink is short, memorable, and unique. From writers to tattooists to print shops, .ink evokes originality and an independent identity. So start your blog, share your portfolio, show off your work. .ink is a domain that reflects your creative energy. Make your mark today.
.wiki
Wikis are a uniting force for people with similar interests, and a .wiki domain name invites collaborative energy to your website. Let people know that your site is a place they can learn more about a hobby, a game, or a passion project, or create a memorable home for company knowledge with a .wiki for your business. A .wiki domain is a call to seek and share information. Start collaborating with .wiki today.
Wikis are a uniting force for people with similar interests, and a .wiki domain name invites collaborative energy to your website. Let people know that your site is a place they can learn more about a hobby, a game, or a passion project, or create a memorable home for company knowledge with a .wiki for your business. A .wiki domain is a call to seek and share information. Start collaborating with .wiki today.
Porkbun.com is an amazingly awesome ICANN accredited domain name registrar based out of the Pacific Northwest. We're different, we're easy, and we're affordable. Use us, you won't be sorry. If you don't use us we'll be sad, but we'll still love you.
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