NerdPress is seeking a talented and enthusiastic Senior Marketing &Communications Specialist to take the lead in developing and executing comprehensive marketing strategies that will help us discover new clients and improve our existing client retention.
This is a hands-on role where you’ll be developing strategy and crafting communications to engage both future and existing clients.
In addition to WordPress Support services, we offer premium WordPress plugins, and you’ll be driving our promotional efforts across our suite of products and services. We are looking for someone passionate about WordPress and knowledgeable about the unique needs of the ecosystem and its users. An ideal candidate excels at simplifying complex technical topics and making them accessible in a friendly, approachable way.
This new position is an exciting opportunity to shape our marketing efforts and contribute to the growth of not only NerdPress but also your own personal and professional growth.
1. There’s the nerd who fixes your computer, gives it back to you, and makes you feel awful because you don’t know what you’re doing.
2. Then there’s the other kind of nerd – the one that fixes your computer, and then goes out of their way to explain what they did, empowering you to help keep it from breaking again.
If you hadn’t already guessed, we’re that second kind of nerd. And if you are too, keep reading.
People rarely remember the details, but they always remember how you make them feel.NerdPress has a reputation for phenomenal customer support, and we expect everyone on the team to help us expand upon that reputation. We want every interaction with our clients to leave them feeling good — and that includes when someone is not (yet!) a client, too.
- Develop and execute a marketing strategy aligned with NerdPress’ business goals, focusing on increasing sales and acquiring new clients.
- Identify and implement strategic partnerships to expand partnerships with agencies and other key collaborators.
- Select and utilize the most effective platforms to reach new audiences, tailoring campaigns accordingly.
- Create and manage an editorial calendar to deliver timely, actionable content across platforms for target audiences.
- Craft and distribute content for existing clients through email, social media, and our Facebook group to improve client retention.
- Plan and host webinars with our team for current clients and potential customers, positioning NerdPress as a thought leader.
- Coordinate the development of client testimonials and case studies, highlighting success stories to build credibility and trust.
- Ensure a consistent and compelling brand image across all marketing channels.
- Track and analyze marketing performance, adjusting strategies based on insights.
- Embrace and reflect NerdPress’ Core Values in all decisions and actions.
- Outstanding written and verbal communication skills, with the ability to write in our brand voice (summed up in one word? “Warm”).
- Strategic thinker with a proven ability to create and execute successful marketing campaigns.
- Self-starter who works independently, takes initiative, and has a strong sense of ownership and accountability.
- Deep understanding of the WordPress ecosystem, with experience working with non-developers, such as small business owners and independent entrepreneurs.
- Proficient in graphic design and video/content creation for marketing materials, blog posts, and social media.
- Experience using digital marketing tools and platforms, including Google Analytics, SEO tools, CRM systems, email marketing platforms, and social media management tools.
- Knowledge of blogging best practices and content optimization strategies.
- High attention to detail.
- Experience in online marketing and/or communications, with a track record of executing successful strategies
- Curiosity and love of learning, with a passion for continuous improvement.
- Enjoy teaching, problem-solving, and collaborating with a team.
- Self-starter who is motivated and adapts quickly to new challenges.
- Proactive in identifying opportunities and driving projects forward.
- Comfortable working remotely, with accountability for both actions and outcomes.
- Patient and passionate about helping others understand technical concepts.
- Reliable and trustworthy.
- Good at researching and comfortable with asking questions about things you don’t (yet) know.
- Sense of humor and the ability to bring a fun, positive energy to the team.
- Been an active contributor to the WordPress community (e.g., attending or speaking at WordCamps, contributing to the core, or participating in forums).
- A blog or experience running your own site.
- Experience with content creation or development in WordPress (such as building plugins or themes).
- Significant experience with video production and editing.
- A passion for online communities.
- A love for animals and/or beekeeping and/or kombucha-making. When you submit your application, include a photo of your favorite animal. Or your favorite kombucha.
One of our core values is “Take Good Care.” This means we take good care of not only our clients, but also ourselves and each other. Providing good benefits to our team is an important way in which we do that.
- Two weeks paid vacation each year.
- Fourteen paid holidays.
- 401(k) retirement account with 4% matching contributions.
- Health reimbursement agreement.
- Year-end bonuses.
- Paid sick leave and short-term disability insurance.
- Family leave and bereavement leave.
- Technology/equipment budget — we want you to be able to do your job efficiently and effectively (and ergonomically), so the right tools are a must!
- Internet and cell phone reimbursement — we’ll cover the cost of your primary internet service and (most of) your cell phone bill.
- Flexibility in hours – while we do need you to work during our regular business hours, this position enjoys a certain level of flexibility in self-managing work times.
- Bonus for speaking or volunteering at your local WordCamp (or we’ll cover your cost to attend).
- Educational expenses, such as books, courses, or training programs.
- Being part of a small company means you have room to grow and make your mark.
- We get to know our clients well, and it’s quite satisfying to help them grow and succeed.
- We’re nice people to work with (and are really good at posting the perfect Slackmojis).
- This is a full-time employee position (approx. 40 hours/week).
- Location: 100% Remote. Work from anywhere!
- However, you’ll need to be available to collaborate via Slack and Zoom during weekday business hours in the United States (there’s some flexibility here). Additionally, occasional travel to US destinations may be required.
- Salary: $80,000/year.
- Application Deadline: October 4, 2024.
- Ideal Start Date: Right away!
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