Product/Marketing Manager for Rapidly Growing Solar Startup - remote

Solar Lead Factory
Posted 4 years ago
We Work Remotely
“...solar power will be the single largest source of electricity generation… People do not understand the magnitude of the business. It’s really very, very significant.”
- Elon Musk

Once a fringe thing hippies did, “going solar” is now going mainstream. It took over 30 years for the first 1 million solar installations to be completed. It only took another 3 years to install the second million. Over the next 2 years another 1 million homes will go solar and there are 90 million American households to go after that! Solar technology is cheaper, better and more reliable than ever. Unless your head is buried in a coal mine, it’s becoming abundantly clear that solar is the future.

With rapid growth, mainstream adoption, and a presidential mandate to hit a 100% clean-energy economy by 2050 comes massive investment and opportunity in the space. Installation companies are growing quickly, making them hungry for even more growth, and solar continues to accelerate even in a post-COVID world (the industry is projected to grow 37% in 2020 despite COVID).

The last thing you want is the power going out during a quarantine, and it’s also a product that saves people money, bolsters family security, and can be sold over the phone. The technology is dialed, the installation process is clean, but it’s still a challenge to find customers. Since customers that convert into sales are the lifeblood of any company, sales leads are the raw tool that unleashes massive growth for solar installers.

Finding qualified customers: that’s what we do at SolarLeadFactory.


About Us:

SolarLeadFactory has helped over 1 million homeowners looking to buy solar. We have helped hundreds of solar installers grow their businesses - and aim to help hundreds more.

Don't be fooled by our name: we're more than just a 'lead-gen company'. Our business is built on a proprietary software platform allowing us to deliver a best in class product and innovate constantly. We have in-house developers, digital marketing experts, and data scientists relentlessly driving the product forward.

Our mission: to unlock consumer demand for solar power.


About You:

You’re looking for a way to make a huge positive difference in the world &help the companies on the front lines of the solar revolution!

You want to be part of a small but driven team making a big impact on one of the most pressing issues of our time. You share some of our core values including “Work that Matters”, “Make Learning the Key Metric”, “Always be Testing Something,” and “Master your Craft”.

Most importantly, you love helping to build better user experiences and delivering value in a way that drives the mission of the company forward.

In order to be successful in this position you must be skilled, highly organized, efficient, proactive, analytical, tech savvy, and an excellent communicator.

Do you want to learn? To grow? To make a difference?


Critical Skills:

  • Key:
    • Outstanding intellectual ability: able to process, organize, and synthesize information.
    • Excellent communication skills
    • Demonstrated leadership in product/project management
    • Ability to work with a team to find great solutions
    • Solar experience is not required, but an interest in solar is
    • Efficient, fast-moving, doer
    • Ambition to grow
    • Problem solving, ability to find solutions, and getting things done
    • Ability to maintain equanimity in trying situations
    • Technical background
    • Entrepreneurial spirit
  • Bonus Attributes:
    • Knack for knowing what users/customers want or experience finding out.
    • CRO testing experience.
    • Coding skill/experience.
    • Design skill/experience.
    • Online Marketing skill/experience
    • Experience with continuous delivery, automated testing, or general DevOps.
    • Quantitative analysis skill/experience.

Your Mission:

If you’re excited by driving rapid product innovation in a data-driven company, and in an environment with enough user traffic to test new ideas weekly, this role could be for you.

Your initial responsibility will be to bite off a crucial part of the value stream: delivery management. This will allow you to work directly with engineering and data to drive projects to completion, as well as give you hands-on experience in the fine detail of our technology infrastructure.

We use a ‘holistic definition’ of product, which includes any user-facing value we create, whether for internal stakeholders or external customers. Examples of internal product could include anything from reporting views that drive business decisions to our proprietary lead-scoring &predictive analytics models. External-facing product examples include our user funnel and UX, from first click to installed solar panels.

Once up to speed on delivery management, we'll expand into other areas as bandwidth &the pace of learning allow: product discovery, planning, Scrum management, and live product testing and management (including AB tests). Your assumption of new responsibilities here will be primarily constrained by the speed with which you can fully internalize our tech and internal processes.

Ultimately your role will be to both help organize and relentlessly drive our product vision through to completion, project manage our product pipeline, run product and customer discovery to glean qualitative insights, manage product testing experiments, mine the data along with our data team looking for insights, and so on--all directed at moving the needle on key company KPIs.

You will be supported by, and work with, our entire team.


What you get out of this:

  • Competitive salary
  • Results driven organization
  • Remote location - work from anywhere on a North American time zone (we did this from day 1, long before COVID)
  • Your input matters! We look for the BEST. Period.
  • Work in an amazing industry. Your friends &family will say “woah, that’s cool!”
  • Fast-growing, fun-loving company. Get on the rocketship now!
We are shaking up our industry and working day in and day out to get solar on everyone’s roof. Come shape your future &the future of the world.

If you’re game to make a big difference and reap the rewards, come join us!