Have you successfully created, implemented and managed paid social media strategies in a B2B SaaS environment?
AgencyAnalytics is on a growth trajectory and we are looking for a paid social media marketing expert to join our in house marketing team.
As the leading client reporting platform for marketing agencies, we help thousands of marketers automate the tedious task of reporting and creating dashboards from dozens of marketing channels.
Reporting to the PPC Campaign Manager, the Paid Social and PPC Specialist will be responsible for developing and executing all paid social media marketing. You'll work with both Paid Media and Social Media to provide paid social strategy and campaign management across a variety of social platforms.
You'll be responsible for developing targeting and budget recommendations, launching campaigns on various platforms, optimizing ads based on KPIs, reporting on campaign metrics, and providing actionable recommendations for improving performance on an ongoing basis.
This is the perfect opportunity for a talented, self-disciplined, paid media specialist with proven results in B2B SaaS demand generation to showcase their skills and make an immediate impact on a rapidly growing company.
Key Responsibilities
This is the perfect opportunity for a talented, self-disciplined, paid media specialist with proven results in B2B SaaS demand generation to showcase their skills and make an immediate impact on a rapidly growing company.
Key Responsibilities
- Develop and optimize paid social strategies that support and complement AgencyAnalytics overall digital marketing presence
- Collaborate with organic social and paid advertising colleagues to ensure strategies are aligned across all channels
- Develop and execute Paid Social campaigns on Facebook, Instagram, LinkedIn, Twitter, TikTok, Pinterest, Quora, Reddit and other channels
- Forecast performance and spend for future budget recommendations
- Develop and maintain a paid social marketing calendar
- Track and analyze the performance of paid activities using KPIs, relaying actionable insights back to the team
- Stay up to date on and leverage paid social industry trends to inform our marketing strategy
- Document and update processes
- Monitor PPC activities with Google and Bing as required
- Support the PPC Campaign Manager as required
Job Benefits
- Profit-sharing, distributed quarterly
- Growth opportunities that come with a rapidly scaling business
- 3 weeks vacation and paid sick days
- Happy Hour every Friday
- Extended health benefits
- Continued education allowance
- Annual fitness allowance
- Work from anywhere in the world
- Join a bootstrapped, profitable company and a product-focused &customer-oriented team
Job requirements
- 3+ years proven success of creating, and optimizing campaigns on key social, search, programmatic and other platforms
- 2+ years of scaling Facebook and Instagram Ad campaigns is a must
- Proficiency in Social Media platform management, including Facebook Business Manager, Instagram Ads LinkedIn Ads Manager &Twitter Ads Manager
- Experience with other paid social platforms (Reddit Ads, Quora Ads, TikTok Ads, etc.)
- Strong platform and best practice knowledge of organic and paid social media
- Experience with using data and insights to drive creative paid social approaches
- Facebook Blueprint certification
- Strong understanding of Google Analytics and Google Tag Manager
- Experience with third party tools like Clearbit, Hubspot, Adroll etc.
- Active interest in keeping up with social and paid media industries and latest trends
- B2B SaaS experience is an asset
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