Marketing Coordinator - remote

We are seeking a dynamic and results driven B2B Marketing Coordinator to join our marketing team. As the B2B Marketing Coordinator, you will be responsible for developing and executing strategic marketing campaigns to generate high-quality leads, attract new clients, and coordinate as well as create content. Your role will be critical in driving the success of our marketing efforts and enhancing our market presence in the IT consulting industry.

Key Responsibilities:

- Develop and implement comprehensive demand generation strategies to achieve lead generation and revenue targets in line with the company's objectives.
- Personal task management and scheduling.
- Collaborate with the marketing team and other stakeholders to define target audience segments and create engaging content tailored to each stage of the buyer's journey.
- Plan, execute, and optimize multi-channel marketing campaigns, including email marketing, social media, , content marketing
- Utilize marketing automation and CRM systems to track and manage leads effectively, ensuring seamless handoffs to the sales team.
- Analyze campaign performance and key metrics, providing data-driven insights to optimize marketing efforts and improve conversion rates.
- Identify new opportunities and innovative strategies to expand the reach of our marketing initiatives and enhance brand awareness in the IT industry.
- Collaborate closely with the sales team to align marketing efforts with their needs, gather feedback, and optimize lead nurturing processes.
- Stay up-to-date with industry trends, emerging technologies, and best practices in B2B demand generation to maintain a competitive edge.
- Collaborate with the design team to ensure visually appealing and on-brand content is created for various marketing campaigns.
- Monitor and engage with relevant online communities, forums, and social media groups to establish the company's presence and foster meaningful conversations.
- Conduct market research to identify industry trends, competitive landscapes, and opportunities for differentiation.
- Assist in organizing and coordinating virtual and in-person events such as webinars, workshops, and conferences to promote the company's services.
- Support the development of case studies, testimonials, and success stories that highlight the positive impact of the company's solutions.
- Contribute creative ideas for new campaign concepts and promotional strategies to drive innovation in our marketing approach.

Skills and Qualifications:

- Google My Business
- Knowledge of Google Analytics and other data analytics tools to assess website traffic, user behavior, and campaign effectiveness.
- Experience with graphic design tools (e.g., Canva, Adobe Tools) to create basic visual assets for social media and online marketing.
- Strong understanding of digital marketing channels, content marketing, SEO, PPC, and social media.
- Excellent verbal and written communication skills.
- Exceptional organization and time-management skills.
- Proactive attitude with a keen eye for detail.
- Excellent data analysis skills and the ability to derive insights from marketing metrics and KPIs.
- Proficiency in problem-solving and decision-making.
- Demonstrated project management skills with the ability to handle multiple initiatives simultaneously.
- Previous experience in the IT or technology sector is a plus, as it helps understand the nuances of the industry better.

Working Hours and Enviroment:

- Initial 3-Month Part-Time Period: The selected candidate will be required to work part-time, committing 20 hours per week, distributed over 4 hours each day.
- Transition to Full-Time Role: Following the successful completion of a 3-month probationary period, the candidate will transition to a full-time position. This entails an 8-hour workday.
- Equipment and Software: While we will furnish all necessary software and tools required for the role, the applicant should possess a functional computer and maintain a reliable high-speed internet connection.
- Ability to work both independently and collaboratively, demonstrating a strong sense of ownership for assigned tasks.
- Flexibility to adapt to changing priorities and timelines, as marketing initiatives may require adjustments based on emerging opportunities.
- Comfortable working in a fast-paced environment where creativity and adaptability are valued.

Our Work Culture:

We believe in a balanced and productive work environment. We offer flexible working hours. Our team values open communication and encourages every team member to share ideas and feedback. We believe in continuous learning and provide opportunities for professional development.

Working smarter, not harder