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Head of Paid Social - remote

Digital Ox
Posted 10 months ago
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About DIGITAL OX:

We are an enthusiastic team of over 35+ dedicated professionals who have tirelessly collaborated to establish DIGITAL OX as one of the biggest Growth Marketing Agencies for Dentists, Chiropractors, and Medical clinics in the United States. Our commitment to delivering outstanding results and retaining clients in the industry is unwavering. Recognized as an award-winning company, we've earned the prestigious rank of #380 among the INC 5000 fastest growing companies.

At the very center of our philosophy is a simple belief: when our team works together towards a shared goal, that's when excellence happens. Our mission is more than just helping clients explode growth and succeed financially;it's about helping patients find solutions to their problems by connecting them with best quality of care from our doctors.

What makes our agency different - we go beyond traditional lead generation by not only generating leads but also managing, qualifying, and scheduling them on behalf of our clients - 100% turnkey digital marketing. Additionally, we provide coaching to our clients and their staff on effective sales and closing strategies to produce the best return on investment.

Our Core Values:

Speed
Impact
No client left behind
Always growing
Process
Innovation
Teamwork

HEAD OF PAID SOCIAL RESPONSIBILITIES:

  • Improve Marketing Strategy
    • #1 goal is to innovate current marketing strategies on Facebook, Instagram, and Tik Tok to increase the number qualified leads and appointments per month.
    • Find breakthroughs in creative, copy, targeting, and funnel optimization.
  • Team Management
    • Campaign &project management
    • Planning and monitoring campaigns and automations
    • Assigning campaigns and tasks to team members and making sure the workload is appropriate
    • Build, manage &empower a world-class team
  • Client Management
    • Manage 10-30 clients
OBJECTIVES:

  • Provide an unparalleled Marketing experience for our client
  • Substantially increase average customer retention
  • Improve go to market strategy with high chances of success month 1
  • Work directly with the team to identify new revenue opportunities for clients via marketing strategy
QUALIFICATIONS:

  • Bachelor's degree required
  • 3+ years experience as Director or Head of Paid Search managing a team of 5 or more
  • 5+ years experience with each of Facebook, Instagram, and Tik Tok
  • Big plus: Current or recent work experience with local lead generation marketing agency with 8 figure revenue
  • Holistic understanding of local lead generation
  • Holistic understanding of Meta, Tik Tok, Email and SMS Marketing
  • Mindset &drive - we want you to hold yourself accountable to the highest standards
  • You are an amicable person who enjoys meeting new people and working collaboratively with the team to accomplish a shared goal.
  • Self-starter - you are comfortable working 100% remotely (if applicable), managing your teams schedule, workload, and meeting deadlines without direct supervision
  • Communicator - You are comfortable and confident when interacting with others, especially when coaching your team, giving feedback, and setting expectations.
  • Proactive - you strive to get ahead of a problem or start a conversation, instead of waiting for the right time or opportunity to come to you.
  • Team player - you thrive in a team, ask for help when needed, and communicate obstacles before they happen/worsen.
  • Coachable - you are excited to constantly push yourself to get better and better and accept feedback constructively.
  • Ability to think analytically in terms of numbers and data.
  • Ability to delegate tasks and lead.
  • Excellent written &verbal communication skills. Ability to relay complex strategy with EXTREME clarity. Enjoys speaking with customers and team members to understand and solve their problems.
  • Is able to navigate client objections, as well as inner-team disagreement.
BENEFITS:

  • Comprehensive health, dental, and vision insurance plans (US Residents Only)
  • 401k, Profit Share, PTO and paid holidays
  • Opportunities for professional development and advancement within the organization.
  • A collaborative and innovative work environment with a focus on creativity and results.
ADDITIONAL:

  • 9AM - 6PM PST or EST
  • Remote
  • W2 (US Residents Only)
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