Head of Marketing Needed for Rapidly Growing Solar Startup - remote

SolarLeadFactory LLC

Posted 3 years ago

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“...solar power will be the single largest source of electricity generation… People do not understand the magnitude of the business. It’s really very, very significant.”

- Elon Musk

Once a fringe thing hippies did, “going solar” is now going mainstream. It took over 30 years for the first 1 million solar installations to be completed. It only took another 3 years to install the second million. Over the next 2 years another 1 million homes will go solar and there are 90 million American households to go after that! Solar technology is cheaper, better and more reliable than ever. Unless your head is buried in a coal mine, it’s becoming abundantly clear that solar is the future.

With rapid growth, mainstream adoption, and a presidential mandate to hit a 100% clean-energy economy by 2050 comes massive investment and opportunity in the space. Installation companies are growing quickly, making them hungry for even more growth, and solar continues to accelerate even in a post-COVID world (the industry grew ~37% in 2020 despite the pandemic).

The last thing you want is the power going out during a quarantine, and it’s also a product that saves people money, bolsters family security, and can be sold over the phone. The technology is dialed, the installation process is clean, but it’s still a challenge to find customers. Since customers that convert into sales are the lifeblood of any company, sales leads are the raw tool that unleashes massive growth for solar installers.

Finding qualified customers: that’s what we do at SolarLeadFactory.

About Us:

SolarLeadFactory is the #1 solar lead generation company in the US, and has helped well over 1 million homeowners looking to buy solar. We have helped hundreds of solar installers grow their businesses - and aim to help hundreds more.

Don't be fooled by our name: we're more than just a 'lead-gen company'. Our business is built on a proprietary software platform allowing us to deliver a best in class product, our process allows us to innovate constantly, and our team is top-tier. We have in-house developers, digital marketing experts, and data scientists relentlessly driving the product forward.

Our mission: to unlock consumer demand for solar power.

About You:

You’re looking for a way to make a huge positive difference in the world &help the companies on the front lines of the solar revolution!

You want to be part of a small but driven team making a big impact on one of the most pressing issues of our time. You share some of our core values including “80/20 Thinking”, “Make Learning the Key Metric”, “Always be Testing Something,” and “Master your Craft”.

Most importantly, you love making the needle move on direct response marketing efforts.

In order to be successful in this position you must be skilled, highly organized, efficient, proactive, analytical, tech savvy, and an excellent communicator.

Do you want to learn? To grow? To make a difference?

Critical Skills:

Key:
- Significant experience (at least 3+ years) &expertise with direct response/performance marketing, including (not all of this is required but we’ll consider the range of experience):
  - PPC
  - Email Marketing
  - Landing Page Design &CRO
  - AB Testing
  - Copywriting
  - Direct Mail
  - Video
  - UX
  - Demonstrated ROI in previous roles
  - Branding/Storytelling
- Solar experience is not required, but an interest in solar is
- Efficient, fast-moving, doer
- Ambition to grow
- Problem solving, ability to find solutions, and getting things done
- Excellent verbal &written skills
- Ability to work with a team to find great solutions
- Comfort with data, analytics, and modern tools of analysis

Your Mission:

Your mission is to help us accelerate the adoption rate of solar power, by intelligently planned and executed marketing projects, always tied to moving a core metric on the relatively long solar buying cycle for residential homeowners.

You must have a nose for ROI, and demonstrated ability to drive results. We’re not necessarily looking for Mastery-level expertise in any area of online marketing (although this is extremely useful), because you will have the authority/responsibility to hire out for specific needs. This position is more about driving new and ongoing marketing projects from idea to completion.

The projects we choose will depend on the mutually agreed upon highest-ROI pathway to achieving our objectives. As a data-driven company with tremendous volume (think weekly AB tests if bandwidth allows), we have ample opportunity to prove out the right path. If that sounds like fun, this could be an excellent role for you, and there is significant opportunity to explore from day one.

It’s important to underscore that we are not a marketing company - we are a software enabled, mission-driven team working to solve problems in the solar space. Marketing to us means definitively solving customer problems and providing value, and all our marketing efforts need to both tie together into a cohesive story and make the world a better place.

If the above sounds good to you, we’d love to see your application!

What you get out of this:

Competitive salary
Results driven organization
Playing a key role on a small team with a big impact.
Remote location - work from anywhere on a North American time zone with fast internet
Your input matters! We look for the BEST. Period.
Work in an amazing industry. Your friends &family will say “whoa, that’s cool!”
Fast-growing, fun-loving company. Get on the rocketship now!

We are shaking up our industry and working day in and day out to get solar on everyone’s roof. Come shape your future &the future of the world.

If you’re game to make a big difference and reap the rewards, come join us!

Please note the target date for hiring this role is June 15th.

Apply