About You
The Head of Marketing role is one with several dualities. It’s a role where you need to zoom out to craft big-picture strategies while also rolling-up your sleeves and doing some of the actual work yourself. It’s a role that requires balancing creative and oftentimes artistic thinking with data-driven and highly analytical decision-making. In this role you’re a staunch advocate for the marketing team while also being deeply collaborative with other departments. You’re the Head of Marketing, and you’re a Leadership team member.
Straddling these dualities is a given for this role. If this is something that excites you, please read on!
Straddling these dualities is a given for this role. If this is something that excites you, please read on!
To excel in this role, you are someone who is:
- Innately ambitious and motivated by high-impact work and finding creative solutions to make that work happen.
- Resourceful – Doist isn’t funded by VCs and our marketing budget is nothing near astronomical. Working within these financial limits should excite you, rather than deter you.
- A self-starter and can proactively guide your team, take ownership, and remain accountable with little or no direction.
- Both nurturing and direct. You hold your team to very high standards while genuinely caring about their personal growth and development. You want to see them excel both in and outside the workplace.
- A teamplayer. Marketing is one of teams that collaborates most with other departments. You must be willing to advocate for your teammates while building very close relationships and alignment with others (other Heads in particular).
- Excited by Doist’s mission to empower people with simple yet powerful tools. You’re moved by our vision to build a trustworthy, human, and affirming brand.
- Not afraid of ambiguity. You are great at planning ahead but are also pragmatic and able to quickly change course without getting flustered if new information arises.
- Committed to continuous learning and professional growth. As the Head of Marketing, you will not be “just a manager.” You’ll always have opportunities to sharpen your existing skills and learn new ones.
- Guide and mentor a team of marketers with diverse talents, foster their professional development, and cultivate a culture of innovation, creativity, and continuous learning. When you join Doist, the marketing team will be seven people with areas of expertise including Content Marketing, Growth, Product Marketing and Community.
- Develop a strategic vision about where our branding and marketing can have the greatest business impact and create an environment that will allow the team to bring that impact to fruition.
- Collaborate with Doist Heads and Marketing teammates to plan, scope, and execute exceptional quality work at high speed across various channels, ensuring seamless alignment across all functions.
- Develop and manage the annual marketing budget, allocating resources across channels, analyzing spend/ROI for optimization, and forecasting expenditures per financial goals.
- Combine your knowledge of market trends, competitive landscapes, and various data sources to communicate key findings to the Leadership team and drive informed and strategic decisions.
- Remain on the vanguard of marketing technology, working to integrate technical advances like AI into our marketing stack to increase the team's efficiency and business impact.
- Continue to hone your functional expertise by jumping in to collaborate on a wide variety of marketing work – from drafting emails to writing in-app copy – when needed.
Data source
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