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Head of Content - remote

Chameleon
Posted 4 years ago
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Wordpress Seo Saas Writing Product Reporting
Chameleon is a platform for product success;enabling our customers to achieve their user engagement goals through effective in-product experiences.

We already have some incredible content on our blog and we’re looking for a Head of Content to help us produce high-value posts and execute their distribution. 

If not already, you will become an expert on product-led growth, UX, user psychology and product management, product marketing and more!

The role (what you will do)
  • Help create content strategy
     
    • SEO research and tracking that maps to company strategy

    • Own content roadmap;plan posts based on keywords and audience

    • Determine focus on channels (e.g. blog posts vs. webinars vs. e-books)

    • Create partnership strategy and establish marketing relationships

  • Manage production of content
     
    • Create outlines to help freelances write expert-level articles for our niches

    • Manage distributed team of writers to meet quality and time expectation

    • Publish content via our website CMS, editing as necessary (images, links, SEO, etc.)

    • Collaborate and partner with external blog managers for guest posting

    • Write or directly product content where relevant (e.g. customer case studies)

  • Execute distribution of our content
     
    • Own growth of our blog traffic and newsletter email list

    • Manage and execute promotion of our content to a wider audience, e.g.  outreach campaigns to mentioned &associated companies/influencers, ads and other

    • Nurture relationships with partners and other content managers

    • Manage repurposing of our content (e.g. Quora answers, Slideshare slides, YouTube videos etc.) 
Your skills (what we expect)
  • Excellent understanding of content for a product audience

  • Reliability and commitment to publish pieces on time and on quality

  • Ability to coach, manage, and edit a team of multiple remote writers 

  • Ability to adjust tone and style to match our audience (product managers, product marketers, product designers etc.)

  • A keen interest in product / UX / user onboarding topics

  • An advanced understanding of SEO and how to incorporate effective SEO into content

  • Past experience as a content manager within the SaaS space with a portfolio of examples and campaigns run

  • Past experience nurturing marketing opportunities with partners;guest posting, exchanges, etc.
Our ways of working
  • Remote-first team;mainly based on US West Coast

  • Reporting to Benjamin Brandall (Head of Marketing);working with Pulkit Agrawal (Co-founder &CEO)

  • Collaboration tools: Google Docs, Slack, Trello

  • CMS: Statamic (similar to Wordpress)

  • Other relevant tools: Buffer, Ahrefs, Google Analytics, Heap
Benefits
  • Competitive salary and equity

  • Work on your own schedule

  • Budget for home office equipment

  • Work with great people with high quality standards and lots of hustle

Apply by sending an email to marketing@trychameleon.com with examples of your writing and prior work.
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