Growth Marketing Manager – EUR 3,000 pm (All Inclusive)
Location: Home Based Position
Who We Are Looking For:
We are the leading Pan-African communications consultancy and press release distribution service. APO Group (www.APO-opa.com) is currently looking for an experienced Growth Marketing Manager who will report to the Chief Business Officer. This position is an incredible opportunity to work with a rapidly growing company that develops and sells solutions for promoting business activities to the media across Africa.
As Growth Marketing Manager, your role will be to bring fresh new creative ideas and strategies to find new and innovative ways to increase revenue and meet company objectives.
You Will Need To:
- Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
- Deploy successful marketing campaigns and own their implementation from ideation to execution
- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns and copywriting
- Produce valuable and engaging content for our website that attracts and converts our target groups
- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
- Oversee and approve marketing material, from website banners to hard copy brochures and case studies
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals
- Ensure the company sticks to its branding - visual language, style or tone
What You Will Bring:
- HubSpot or Salesforce experience
- Experience with hiring &managing contractors
- Sales first mentality (worked in a company where leads were channelled to a sales team)
- Content creation ownership / case studies
- Experience with various SEO tools
- Experience in B2B marketing
- Multichannel marketing campaigns
- Have a firm eye for brand cohesion
- Strong analytical skills
- Previous experience working on design-related projects i.e., rebranding projects etc.
Data source
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