Project Brief: Graphic Design for Health Supplement Brand Kit
Overview
Technical Assessment Competition
Objectives
Brand Name: A unique and memorable name that can encompass various health supplements. Product Name: A creative name for the creatine monohydrate supplement, which could be straightforward or branded (e.g., 'Creapure'). Logo Design: A logo that reflects the brand's sophistication and appeals to an older demographic. Social Media Banners: Custom banners for major social media platforms that align with the brand's aesthetic. Product Images: High-quality images of the supplement that highlight its features and benefits. Product Packaging Design Files: Print-ready packaging designs that communicate the brand's message and comply with industry standards.
Target Audience
Branding Guidelines
Submission Requirements
Fill out this form and upload a pdf of your brand kit:
https://forms.clickup.com/1272588/f/16urc-101176/3BKAIBPU17Y4J4TM5J
Moodboard
https://pin.it/6UMiWCqar
Overview
We are seeking a talented graphic designer to create a comprehensive brand kit for a new health supplement company. The focus of this project is on branding our first product, a creatine monohydrate supplement aimed at cognitive enhancement. By filling out your application and completing uploading your brand kit, we will consider you for ongoing employment. This is an unpaid technical assessment, and only the selected candidate will be reimbursed for their submission.
Apply Here:
https://forms.clickup.com/1272588/f/16urc-101176/3BKAIBPU17Y4J4TM5J
Apply Here:
https://forms.clickup.com/1272588/f/16urc-101176/3BKAIBPU17Y4J4TM5J
Objectives
- Develop a sophisticated and clean brand identity that resonates with 35+ American audience.
- Create a versatile brand name suitable for a range of health supplements.
- Design a specific product brand and label/product designs for the creatine monohydrate supplement that is targeted towards aiding an older audience with cognitive enhancement. This means improving focus, memory, etc. **We are not creating a creatine monohydrate supplement for muscle building**
Deliverables
- Examples and Ideas: https://osteoblend.com/catalogue/, https://www.nativepath.com/collections/brain-health
- - NativePath
- - Osteoblend
- - CLEAR
- - REAL Health
- - ZUV Labs
- Examples and Ideas:
- - Creatine Monohydrate
- - Creapure
- - Brain Butter
- - REAL Creatine Monohydrate
- - Big Brain
- Examples
Target Audience
- Primary: Baby boomers looking for cognitive enhancement supplements.
- Secondary: Health-conscious individuals interested in high-quality supplements.
Branding Guidelines
- The design should convey trust, quality, and effectiveness.
- Use a color palette that appeals to an older audience but still feels modern and fresh.
- Typography should be clear, legible, and convey a sense of reliability.
- Branding should be simple
Competition / Technical Assessment
The submitted projects will serve as a technical assessment to determine the best candidate for ongoing work. This is an unpaid assessment, but the top candidate will be reimbursed $100 and provided with extra career opportunities for ongoing work. Submissions will be judged based on creativity, alignment with the brand vision, and professional execution.
Submission Requirements
Fill out this form and upload a pdf of your brand kit:
https://forms.clickup.com/1272588/f/16urc-101176/3BKAIBPU17Y4J4TM5J
- Health Brand Logos(pdf, jpg, ai)
- Product Images with label. (*The product is for cognitive enhancement, not muscle building)
- Creatine Monohydrate Gummies
- Creatine Monohydrate Powder
- Creatine Monohydrate Sachets (single use)
- Social Media Banner - Instagram, Facebook
Moodboard
https://pin.it/6UMiWCqar
Note: This brief is intended to guide your creative process. We encourage innovation and originality while adhering to the outlined objectives and deliverables.