Digital Marketing Manager at Scalable Info Product Business - remote

ExpertPhotography is the world's most-read photography education website. We use our platform to teach photography online.  For free, mostly, but we also offer paid courses and ebooks too. This is where we make our money.

Founded in 2011 by Joshua Dunlop, our commitment to producing consistently high-quality articles and premium training have helped us to reach over 100,000 customers in 163 countries, with over 1.5 million monthly visitors.

We’re in the process of growing a dream team of A-Players who can own their roles, and provide huge value to the company, themselves, and the people we serve.

We're looking for someone to be accountable for the team's goals:

That will require you to:

It's important to note that we don't use the term manager lightly. You will have numerous direct reports that you will be responsible for.

As the manager, one of your most important responsibilities will be to coach and develop the talent we have on our team. 

Our processes are very well documented, and we have a lot of internal training to help you get up to speed on how we operate.

Our marketing team focuses on three objectives:

The team has grown to a size where it's no longer realistic to be managed under the general manager alone.

The team includes:

The way we approach marketing has enabled us to scale our business, and reliably turn visitors into customers. And it comes down to two key factors: systems and data.

Systems allow us to easily execute the tactical work so that we can focus our time and effort on the strategic. As these simply documented processes can be followed by almost anyone, they allow us to scales our results across multiple different campaigns with ease.

Data enables us to quickly make important decisions, through the use of dashboards and reports. Our data-based mindset allows us to approach everything we do with the future in mind, so whether it's Facebook ads, email marketing, popups, or upsells... we always use proper naming conventions and automated reports.

When we combine these two factors, we're able to execute the right decisions across multiple campaigns, fast.

The key to successful marketing is to focus on something that works, and get really good at it. That's why we constantly evolve our processes and focus our attention where it matters most.

The right person will be analytical, can easily understand how complex campaigns work, and be very quick at picking up new skills.

For this, it's essential that you have very high attention to detail and even higher quality standards.