Digital Marketing Coordinator - remote

“Never permit a dichotomy to rule your life, a dichotomy in which you hate what you do so you can have pleasure in your spare time. Look for a situation in which your work will give you as much happiness as your spare time.” - Pablo Picasso

You’re passionate (especially about pets) and quick on your toes – the type of person who likes to jump into different situations and quickly become the problem solver through your awesome communication and decision-making skills.

If you’re thinking, “Well that’s creepy, how do they already know that much about me?” - Keep reading. You might be the person we’re looking for.

Get Sh*t Done.

Set goals – and then squash them.

Work under pressure.

Pay attention to details &stay organized.

Use data to form ideas, then take action to bring those ideas to life.

Interact with fellow pet lovers.

Get your hands in a variety of different projects.

Be a part of a small, fun, &energetic team.

Learn &become an expert on different topics.

Grow professionally.

We treat our pets just like we treat our humans. We believe pets deserve their own toy box. We spend more money on our pet’s haircuts than our own. Pictures of them take up more space on our phones than selfies. We research and care about what goes into our pets’ bodies. We celebrate their birth and adoption days. We cherish every moment we are blessed with their companionship.

We are dog people. We are cat people. We are pet people. Pets are family.

Whether it’s our customers or our pack, we value our relationships and always go above and beyond. We are caring and thoughtful about our customer’s experience. We strive to surprise and “WOW” with action.

Our team, known as our pack, relies on each other in order to accomplish our common goals. This means, keeping ourselves &each other accountable, being transparent, communicating clearly, and always thinking of others.

Dogs are passionate about their favorite toy, bone, ball, teddy, stuffed porcupine, you name it. We get excited when we talk about the work we do. We love our favorite ball and love playing with it all day. We “nerd out” on the details. We are not waiting for the clock to hit 5pm. We leave it all out in the yard - we don’t half-a**. Our pack is passionate.

We are not surface level thinkers. We sniff &analyze everything, think deeply about variables and piece together different smells to form strategies, plans, and conclusions.

We are continuously questioning everything. Why do we do it this way? How do our customers feel? How can we do better?

We are the top dogs of our domains, if we’re not today, we will be and will work harder than the next to make it happen. We take ownership of our work and are constantly improving. We go the extra mile to push the boundaries to stay on top.

We do more with less. We’re resourceful. We work with a sense of urgency, but we work smarter, not just harder. We add value to everything we do, to move the needle.

Dogs are always excited, energetic, and happy - their tails always wag. We aspire to be tail-waggers like them. We are positive, no matter the situation. We find &embrace the good in all outcomes. Even if we piddle on the floor, we learn from our mistakes and continue on. We are playful and fun. We are always down for a game of fetch.

We know this is work, but we like to have a doggone good time doing it.

We were born from a pain point with our own pets. We leaped onto the scene at the beginning of 2016, at least doubling every year since. In 2020, Inc. ranked Pet Parents® as the #1 fastest growing company in Iowa, #378 of the Inc. 5000 fastest growing companies in America, also gaining us #1 fastest growing pet products company in the US.

Our brands and product lines are at the crossing of two macro pet industry trends, the humanization of pets, and a focus on pet healthcare. The stars have aligned for us and we're clawing our way to seize this moment.

We love, love, love what we do and what our company stands for – and we get excited to show that through our hard work. We're a scrappy group of pet-loving bada**es looking for fellow top dogs to join our pack. Will it be you?

This is a full-time position in our Ankeny office for local candidates or USA-based remote for the right candidate.

As a Digital Marketing Coordinator, you will be an extremely important traffic driver for our sites &properties and vital in working alongside other pack members and independently on a variety of projects and programs that we have in place. You will lead &coordinate many customer acquisition programs &initiatives, including Influencers, blogs, affiliates, SEO, SEM, Digital Ads among other initiatives. This role will allow you to become a Pet Parents® expert, and through this, you will not only be a problem solver when it comes to tackling growth initiatives with our sites &properties but also in expanding our various programs.

On top of maintaining &building additional visits to our sites, listings, &properties, you’ll also have the opportunity to collaborate and add to other marketing projects, design projects, product innovation, research, data management, sales funnels, the list goes on. You will anticipate needs, be a clear &concise communicator, and help serve as a go-to resource and problem solver for our fellow pet parents, as well as our pack members.

This role requires an uber-precise focus on project management, critical thinking, accuracy, creativity, problem solving, data analysis, execution, out of the box thinking, organization skills to help us advance different projects &grow &keep our relationships with our customers and their fur-babies.

· You will wear many "hats.”

· You will have the opportunity to become an expert in the pet industry.

· You will use data to a/b test &drive change for positive outcomes

· You will lead, nurture, &optimize influencers, affiliates, &partnership networks

·You will help expand an email list of 10,000s.

·You will help expand &optimize a $1.5m+ Annual digital advertising budget

· You will lead, nurture, &optimize a pet blog network with 3m+ readers each month

· You will be a wizard in data analysis and sniffer of opportunities

· You will spot trends, cause-effect dynamics, and bring ideas &plans to life

· You will grow both our organic &sponsored youtube network

· You will work in a fast-paced environment with constant hands-on projects

· You will also be an organizer, researcher, problem-solver &planner

You will have the opportunity to learn and grow far beyond this initial role. In fact, it's our intention and goal to ensure that.

If this sounds appetizing to you and you’re thinking, “Hell yeah! Sign me up!” Let’s move forward to our “Must Haves.”

Minimum 2 years of experience in a digital marketing role

Minimum 2 years of experience in a website traffic generation role

Minimum 2 years of experience in a growth hacking role

Minimum 2 years of experience in an SEO role

Minimum 2 years of experience in a customer acquisition role

Minimum 2 years of experience in a PPC (pay per click) role

Minimum 2 years of experience in a ecommerce traffic generation role

*Bachelor’s degree required

**Highly preferred experience in a customer acquisition role at a CPG/eCommerce company

You must also…

Love dogs and/or cats

Have a go-getter mentality

Have the ability to focus and get sh*t done

Always be willing to learn

Always be willing to come up with creative ideas

Have a problem-solver mindset and willingness to tackle any problem thrown your way

Be able to wear multiple hats (physically and metaphorically)

(Some of the pawesome opportunities available at Pet Parents®)

Health, vision, &dental insurance

401k with company match &profit share

Home Owner Bonus

Unlimited PTO

$50/mo gym/yoga/health club reimbursement

Parental Leave

Pawrental Leave

Flexible working hours

Kick-a** co-workers and great memories

Employee Discount

Company Events

Snack and beverage bar

New Furbaby Allowance

Unlimited growth potential for leaders of the pack

Leadership Development

Brand New Offices (Q1 2022)

Beach Getaway

If our core values vibe with you, your potential role excites you and you're down to join us in becoming the top dogs in the pet industry, let’s do this thing!