What would I do at Litmus?
Reporting to the Director of Demand Generation, you’ll have full responsibility for defining, creating, executing, and measuring integrated, multi-channel B2B demand generation campaigns that result in brand awareness, engagement, qualified leads, meetings, pipeline, and revenue growth for Litmus.
This is an exciting opportunity for a well-rounded marketer to join a values-driven team, who is passionate about creating data-driven marketing programs that engage, inspire, and convert.
On any given day you might:
- Plan, execute, and measure end-to-end demand gen programs through content, emails, webinars, sponsored content, paid media, partners, etc.
- Build and execute multi-channel demand generation campaigns to drive MQLs and pipeline, measuring and analyzing what’s working and optimizing for success
- Handle logistics, coordination, and execution with internal and external stakeholders
- Own campaign management with support from design, content, marketing operations, and product marketing teams
- Work closely with marketing operations to develop campaign reporting and measure results against KPIs;draw data-driven conclusions to optimize campaigns as needed
- Partner with BDR team to ensure coordinated follow-up and optimization for highest conversion rates
What is Litmus looking for in a candidate?
- Someone who is a proactive problem-solver, intrapreneurial, and analytically driven
- Ideally 5-7 years of experience in marketing, particularly leading demand generation campaigns and/or acquisition marketing
- Comfortable managing multiple, multi-channel projects at one time, and delivering results
- Well-versed in technology (CRM, marketing automation, data management, etc.), data flows, and integrations needed to run data-driven campaigns
- Experience navigating, and reporting on, a variety of metrics such as MQL to SQL conversion rates, pipeline contribution, and ROI across different marketing attribution models
- Collaborative with a bias towards action;you are adept at working across multiple teams in a fast-paced environment with priorities that shift
- Nice-to-haves include:
- At least 2 years managing demand gen deliverables at a B2B SaaS organization
- Hands-on with Marketo and Salesforce.com
- Strong copywriting skills, particularly focused on ad copy, emails, and landing pages
Why should I choose Litmus?
- We offer everything you’d expect from a profitable company that’s been going strong for 10+ years, including a great salary and stock options, comprehensive health care benefits, and a generous retirement plan match
- You’ll receive 28 days of paid vacation—on top of team retreats and public holidays
- A platform for good: Affinity Groups, a culture of Diversity, Equity &Inclusion, and volunteer days—creating belonging for all is in our DNA both inside and outside of work #bebeyondlitmus
- Remote-friendly culture. No matter where you are, you’ll feel connected to the team
- Over half of our employees work remotely in the U.S. and UK and your work experience is just as exciting, entertaining (!), and engaging
- We take family seriously and offer flexible schedules and generous parental leave programs
- We give you great tools and tech to do your best work: Hardware, software, and home- and office setups
Not sure if you meet all the requirements? Please apply! We know no job description can measure a person’s attitude, aptitude, or amplitude (the ability to turn it up a notch) and highly encourage you to apply.
Our approach is shaped by a strong respect for each individual. This applies to every aspect of employment – from equitable wages, work-life balance, the freedom to be your whole self, to equal opportunities for growth and development at Litmus. We believe wholeheartedly the more inclusive we are, the better our work will be.
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