Yelp is looking for a stellar content creator—also known as a writer—for our growing Content Marketing team, serving both the business and consumer sides of our marketplace. Our Content Marketing Specialist will work with other Yelpers to develop content that makes more meaningful connections with our audiences.
Our B2B content focuses on resources for business owners and managers to inspire them and help them promote and grow their businesses. We write about how to use Yelp effectively of course, but we also offer general best practices for marketing and promoting local businesses of all types—from restaurants and nightclubs to plumbers and landscapers. Our B2C content is intended to capture the attention of consumers when they are planning a project or shopping for services from a local professional or business, like this article about the benefits of hiring a professional mover.
With a variety of topics and content types to tackle, the ideal candidate for this position is a versatile and fast researcher and writer who thinks like a marketer and acts like a journalist. This is a unique opportunity to join a rapidly growing marketing organization, contribute to Yelp’s growth, help local businesses succeed, and connect consumers to great local businesses.
This is a full-time remote role based in the United States.
#LI-Remote
Responsibilities (What you’ll do)- Research, write, and edit articles for the Yelp business blog and the business.yelpwebsite
- Research, write, and edit articles for consumers on Yelp.com, like this one with home improvement tips or this one on finding a good locksmith
- Research, write, and edit other types of content to inspire and build trust with the business owners and consumers, including: educational articles, guides, and customer stories
- Interview internal and external subject matter experts as needed in the course of reporting and writing stories
- Collaborate with colleagues in marketing, product, customer success, PR, and sales as well as external resources—including customers, partners, freelancers, and vendors—to create and distribute content
- Modify and edit existing content—or create new content—for various teams at Yelp who request it (product marketing, performance and lifecycle marketing, product development, community, social media, sales, etc.)
- Help implement, manage, and maintain all the behind-the-scenes guides, systems, and processes that keep us running like a well-oiled machine: editorial calendars, content plans, audits/inventories, style guides, analytics, etc.
- Foster a culture of creative excellence;explain the thinking behind writing/editing decisions and share best practices with other writers and non-writers
Requirements (What we want to see in you)
- 3+ years of professional writing experience, preferably a mix of journalism and marketing
- 2 years of experience in marketing or a business editorial environment
- Strong editing, proofreading, and storytelling skills
- A demonstrated ability to turn ideas into compelling content
- The ability to flexibly adapt your writing style—and edit others’ writing—to fit with Yelp’s voice and tone
- Bachelor’s degree in communications, journalism, or marketing is preferred
- Experience working with or for local small and medium-sized businesses is preferred
- Experience with WordPress (or a similar CMS) is preferred
- Design experience or interest is a huge plus
- A healthy respect for deadlines: the ability to prioritize progress over perfection and the drive to see projects through to completion
- Excitement for all aspects of content development: idea generation, research, writing, gathering input and buy in, editing, collaborating with designers, and the ultimate thrill: clicking “publish” and seeing your work in the wild
- Please submit a resume, portfolio, and brief cover letter that tells us why we’d be crazy not to hire you
Benefits (What you’ll get)
- Effective your first day: Full medical, vision, and dental (100% paid employee only coverage)
- 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter), 12 paid holidays, plus one floating holiday
- Up to 14 weeks of parental leave
- Monthly wellness subsidy
- Flexible spending account
- 401(k) retirement savings plan
- Employee stock purchase plan
At Yelp, we believe that diversity is an expression of all the unique characteristics that make us human: race, age, sexual orientation, gender identity, religion, disability, and education — and those are just a few. We recognize that diverse backgrounds and perspectives strengthen our teams and our product. The foundation of our diversity efforts are closely tied to our core values, which include “Playing Well With Others” and “Authenticity.”
We’re proud to be an equal opportunity employer and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition or disability.
We will consider for employment qualified candidates with arrest and conviction records, consistent with applicable law (including, for example, the San Francisco Fair Chance Ordinance for roles based in San Francisco).
We are committed to providing reasonable accommodations for individuals with disabilities in our job application process. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-recruiting@yelp.com or 415-969-8488.
Note: Yelp does not accept agency resumes. Please do not forward resumes to any recruiting alias or employee. Yelp is not responsible for any fees related to unsolicited resumes.
Jobspresso