YouTube Ads Manager (Media Buyer) - remote

Title: YouTube Ads Manager (Media Buyer) –REMOTE

Location: Remote

Job Description:

Where A-Players Thrive.

We’re an employee-owned, vertically-integrated builder of some of America’s most popular health &wellness brands. With over 1,400 team members across multiple companies, dedicated to improving the lives of people and their pets, we create best-in-class products that bring health and happiness. Our creative content educates the world on making smarter health choices, while the brands we own generate over $1 billion of revenue annually.

We’re Looking For A: YouTube Ads Manager (Media Buyer) to be responsible for driving the success of our YouTube advertising campaigns, optimizing performance, and maximizing ROI by focusing on delivering high-performance results, while helping to manage the creative and conversion rate optimization (CRO) processes. This role will drive customer/user acquisition, create first-rate ad content that converts;test, track and optimize campaigns and exceed key performance indicators (KPIs). This role will help teams craft ads and landing pages optimized for conversions with YouTube ads, driving customer acquisition and maximizing return on investment. The YouTube Ads Manager (Media Buyer) will ensure profitable ad campaigns and stay up-to-date knowledge on media buying strategies.

Location: Remote (office in Woodland Hills, CA)

What You’ll Be Doing:

• Serve as the primary point of contact for YouTube Media Buying, providing management with regular updates on campaign performance, strategic recommendations, and actionable insights.
• Responsible for developing, executing, and managing strategy development, campaign management and optimization within various platforms, such as YouTube ads, etc.
• Direct creative team to develop ad creatives optimized to deliver targeted ROAS at high scale on YouTube;
• Responsible for delivering targeted results with YouTube ads.
• Direct CRO team to develop high converting landing pages, optimized for traffic from YouTube ads
• Monitor campaign performance metrics, conduct data analysis, and generate actionable insights to continuously optimize campaigns for improved results.
• Identifies new opportunities to supplement goals and formulate strategies to capitalize on new opportunities.
• Ensure compliance with YouTube advertising policies, guidelines, and best practices, proactively addressing any issues or concerns to maintain campaign integrity and brand reputation.
• Generate regular performance reports and insights, providing actionable recommendations to stakeholders and leadership to drive continuous improvement and achieve campaign objectives.
• Collaborate with the creative team to develop and test compelling ad creatives, including video content, thumbnails, and ad copy, to enhance campaign performance and engagement.
• Builds relationships and maintains ongoing communications with media representatives.
• Manage ad budgets effectively, ensuring accurate forecasting, pacing, and allocation across campaigns to optimize spend and achieve cost-efficiency.
• Lead and mentor a team of media buyers, providing guidance, support, and training to ensure individual and collective success.
• Stay updated on industry trends, algorithm changes, and emerging technologies to adapt strategies and tactics accordingly.

  Qualifications (Note: We strongly encourage you to apply even if you don’t tick ALL of these boxes.):

  • Strong analytical skills and ability to interpret data, analyze performance metrics, and optimize campaigns for maximum ROI.
  • Creative mindset with a keen eye for detail and ability to develop and test engaging ad creatives that resonate with target audiences.
  • Excellent communication and collaboration skills, with the ability to effectively convey insights, recommendations, and campaign performance to stakeholders at all levels.
  • Self-starter mentality with a results-driven approach and ability to thrive in a fast-paced, deadline-driven environment.
  • Proficient at managing multiple projects and able to organize, prioritize and structure workload.
  • Proficiency in spreadsheets (Microsoft Excel and Google Docs).
  • 6 years of experience in digital advertising/media buying. (required)
  • 3 years of experience with YouTube ads (required)
  • 3 years of experience with Google Ads platform, bidding and targeting, keywords and audience research, and creative testing (required)
  • Experience with leading team to craft compelling ad angles that scaled past $300K on YouTube, while hitting targeted ROAS (CPA) (required)
  • Experience with leading team to craft high converting landing pages for YouTube traffic (required)

    Golden Perks &Benefits:

    • Comprehensive healthcare coverage –We cover 100% of premiums for medical, dental, and vision plans for employee-only plans.
    • Through our charity sponsorships, you can make a positive impact on communities worldwide. We’ve donated over $6.1 million to date.
    • We match up to 3.5% of your 401k contributions, ensuring your retirement savings grow alongside your career.
    • 6 paid sick and mental health days, an Employee Assistance Program, free weekly yoga and meditation classes, and additional mental health benefits, because we take a holistic approach to your well-being.
    • Invest in your future with our Employee Stock Ownership Plan, where company contributions fund your retirement plan with company stock.
    • Professional development opportunities with mentorship, continuous learning programs, and performance-based pay increases, empowering you to progress and excel in your career.
    • Tuition reimbursement program, which reimburses eligible tuition expenses up to specified amounts, empowering you to invest in your ongoing growth and development.
    • Work towards our collective goals and earn up to 2 extra weeks of pay each month, based on the achievement of KPIs.
    • Celebrate your accomplishments with our Win of the Week, Spot Bonus, Work Anniversary, and Shout-Outs programs, where your hard work is not only valued but also acknowledged and rewarded.
    • Reimbursements for a portion of personal cell phone and internet usage for eligible employees.
    • For those coming into our Woodland Hills, CA office, you’ll find a fully stocked kitchen and a free on-site gym.
    • Virtual and in-person company events, like our annual holiday party, happy hours, and virtual cooking nights, designed to cultivate connections and enhance work-life balance.

      To read more about our Perks &Benefits, click here.

      The base salary range is $97,500-$162,500, plus annual &monthly KPI bonus potential.
      Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geographical location.

      #LI-Remote

      *The safety of our candidates is our highest priority. When looking for a job, please be aware of cyber criminals, fake domains, and fraudulent job offers. Golden Hippo recruiters will only contact applicants from our official company e-mail domain, (NAME@GOLDENHIPPO.COM) or through our internal Applicant Tracking System, Greenhouse. In addition, Golden Hippo recruiters will never send you checks, or ask you to disclose personal financial details. If you receive any suspicious communications regarding an open position or a job offer, please contact Golden Hippo directly to verify its validity.*