Manager Paid Social Marketing - remote

Title: Manager Paid Social Marketing

Location: Denver, CO

Job Description:

At Havenly, we believe that everyone deserves a beautiful home they love. Founded in 2014, we’ve grown into the #1 interior design service in the country.

We’re reinventing the way people design and shop for their homes, making custom furniture and interior design delightful and accessible for all. Although we’re headquartered in Denver, we offer both online and in-person services, operating design studios on both coasts and throughout the US.

We proudly own and operate some of the best home furnishings brands in the business including Interior Define, The Inside, and The Citizenry. Our family of brands is growing and were looking for amazing people to join us on this journey!

Were searching for a Paid Social Marketing Manager to join our Growth team at Havenly, working across our portfolio of brands. You will lead our day-to-day paid social advertising efforts across platforms like Meta, TikTok, and Pinterest. Please note that hands on keyboard experience in Meta and Pinterest building and managing traffic and purchase optimized campaigns is required. In this role you will lead the paid social strategic planning effort across brands and you will be crafting, building, managing and optimizing branded, evergreen and promotional campaigns. You will be designing A/B tests, partnering with internal teams to build creative briefs, and managing the external partnership with vendors to grow the programs.

Our ideal candidate will bring a passion for performance marketing and understand the intricacies and unique attributes of digital marketing channels. You will take a highly analytical approach to the role, leveraging various sales attribution tools to help deliver breakthrough results and unlock efficient, sustainable growth. This is a high-impact opportunity to play a visible role in the growth of a fast-growing and well-known consumer startup with the opportunity to expand your role into additional online and offline priorities.What you’ll do:

• Develop, drive and implement marketing strategies across paid social channels for Havenly, Inc. brands to drive performance in line with KPIs
• Grow existing campaigns across paid social channels, while simultaneously testing net-new ideas and concepts to continue improving performance
• Craft creative briefs, working closely with Brand Designers and broader Growth and Creative teams to ensure brand-aligned messaging creative that aligns with the optimization tactic
• Use your analytical skills to dig into campaign data, extract channel insights and transform them into actionable changes that will drive channel optimization and accelerate performance. Leverage GA4, platform data and multi-touch attribution tools for analyses.
• Generate consistent performance reports for distribution within the Growth team and broader organization.
• Regularly share performance insights, learnings, and go forward strategy
• Devise and execute an A/B testing strategy across the conversion funnel. Compare paid social platforms by funnel tactics and shift and optimize budget accordingly to yield the best ROI
• Utilize audience segmentation features for precise targeting and messaging.
• Collaborate with internal teams to align campaigns with broader marketing strategies.What youll bring:
  • 4-5+ years of hands-on experience in paid social marketing strategy and execution ideally with a DTC or advertising agency environment
  • Expertise in hands on execution in Meta Ads Manager and TikTok and Pinterest platforms
  • Deep understanding of social media strategy, content creation protocols and creative best practices that are aligned with optimization goals
  • Substantial experience running, and briefing creative content for, social media channels for a recognized brandMeaningful experience with social media analytics tools;facility in generating weekly and monthly reports, and with interpreting data.Certifications in Meta, TikTok, and/or Google Analytics are a plus
  • Demonstrated understanding of audience building, targeting and optimization techniques that are both lead generating and conversion driving
  • A genuine interest in staying on top of the trends and topics that matter particularly within the design and home space
  • Attentive to detail with high standards of quality while maintaining a friendly, positive attitude.
  • Adaptable to different working styles, mindsets, and personalities, showcasing a willingness to collaborate
  • Proven ability to A/B test, analyze, and iterate on and scale campaigns, ad sets, and ads
  • Data-driven and analytical skill set with proficiency in Excel / Google Sheets, and a familiarity with tracking and reporting tools (e.g. Tableau, Looker, Google Analytics, multi-touch attribution platforms)
  • Ability to compile and deliver clear, concise, and reliable reporting to key stakeholders and senior management
  • Growth mindset with bold ideas and know-how to get things done in a fast paced, start-up environment
  • Preference for those with experience in e-commerce, specifically in the furniture and home space.About You:
    • You believe the impossible is possible and will work hard, test, and always do what it takes to make things happen.
    • You have a flexible attitude and doer mentality;the ability to be solution-oriented and execute while also dreaming of whats next.
    • You are a proactive self-starter, who is passionate about and committed to continued learning in this ever-evolving field.
    • You are a collaborator with strong communication and relationship-building skills.
    • You have the ability to work in a fast-paced, results-based environment.
    • You have confidence in analyzing and acting on marketing data.
    • You have extraordinary organizational skills and the ability to manage multiple projects at once without letting any key initiatives drop through the cracks.
    • Thorough familiarity and passion for data-driven performance marketing, customer acquisition, and testing frameworks at scale.
    • An ownership attitude to seize opportunities that make an impact.Additional Details:
      • This is a full-time exempt position headquartered in Denver, CO, working a hybrid schedule. Strong remote candidates will also be considered.
      • Targeted compensation range for this role: $95-105K/year, dependent upon experience.
      • Our total rewards package includes competitive compensation, generous PTO, volunteer days off, health benefits (Medical, Dental, Vision, Disability), 401K, paid Parental leave, and Fertility benefits. In addition, we offer free design services, furniture discounts, and merchandise credits.
      • Havenly is an Equal Opportunity Employer. Havenly’s employment decisions are made without regard with race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected status.
      • Applicants must be currently authorized to work in the United States on a full-time basis.

        As a company, our goal is to make everyone feel good at home and that starts right here, at Havenly HQ. We celebrate our differences and encourage everyone to bring their true selves to work each and every day. Throughout the journey of each of our team members, as a company, we take pride in and commit to ensuring that everyone feels valued, heard, welcome and has equal opportunity to thrive. With the above stated, Havenly is committed to cultivating a diverse and inclusive team. We are open to candidates of all backgrounds and encourage you to apply if interested.