Director of Social
Location:Remote–US
About Us!
Kooth is a fast-growing organization with a social purpose. After 20 years of successful services in the UK, we are rapidly expanding in the United States!
OUR MISSION:To provide welcoming and effective digital mental health support to students proactively.
Be an agent of social change by developing and owning the social media ecosystem for the Soluna app. Amplify Soluna’s brand voice, bolster engagement, anddriveapp downloads by creating compelling, on-trend content that inspires Gen Z to advocate for their own wellbeing.
Kooth US is seeking an experienced and strategic Director of Social to promote the Soluna app, the only digital mental health app offering self-support, peer support, and professional support to Gen Z all in one place at zero cost.
What you will do:
Develop and implement impactful, data-driven social media strategies and campaigns to promote brand awareness, post engagement, and Soluna app downloads
Monitor trends in social media tools, applications, research, design, and testing to innovate Solunas strategy and approach across platforms
Raise Solunas voice in trending, viral, and of-the-moment conversations across social channels
Partner with Solunas paid media team to ensure a seamless strategy across organic and paid
Oversee and create alongside a team of talented creators to develop and publish high-volume, original content oozing authenticity and relatability with a true-to-life Gen Z voice with a focus on TikTok, Instagram, and YouTube
Turn tried-and-true mental health topics upside down and inside out to craft novel, topical perspectives that normalize mental health struggles for Gen Z, debunk stigma, and encourage self-efficacy
Develop a fresh, dynamic social content calendar aligned to the apps editorial calendar and reflective of Solunas commitment to equity, inclusivity, and social responsibility
Build trust and creative chemistry with stakeholders across the organization from Marketing to UX Research to Customer Success to mine stories that will resonate and perform well on social platforms
Utilize analytics tools to track and interpret social media performance metrics
Leverage data to inform social strategy, pivoting approaches when necessary
Generate and share regular reports, insights, and trends to the wider content team
Stay current on proven products and tools essential for the brands social success
Inform and adapt Soluna’s social strategy with a thoughtful and thorough mix of research tactics, including youth advisory groups, focus groups, and target demographic surveys
Qualifications
Bachelor’sdegreein marketing, communications, social media, or related field
8+ years of experience leading social media creation and management for a brand or digital agency
Finger-on-the-pulse portfolio showcasing fluency in Gen Z on TikTok, Instagram, and YouTube
An insatiable appetite for aligning brands with ever-changing pop culture trends and news cycles
Proven track record of increasing followers, engagement, and conversion with social strategy
Familiarity with Google Workspace, Figma and/or Miro, Slack, Monday, and Contentful
Extraordinary organizational skills, self-directedness, and intuition
Commitment to a human-centric team culture underscored by empathy and zero egos
Growth mindset attuned to creative risk-taking, failure, problem-solving, and the art of starting over
Ability to create and thrive in the beautiful, fast-paced ambiguity of a start-up
Genuine passion for mental healthcare accessibility and a big-hearted sense of purpose to be a force of positive change
Compensation: $100,000- 130,000 as aligned with skills &experience.
Here are some of the exciting benefits you will receive as a team member at Kooth:
- Excellent Medical, Dental and Vision benefits
- Prescription drug coverage
- Generous paid time off
- 8 paid holidays plus two, half-day holidays (Christmas Eve and New Years Eve)
- 401(k) retirement plan
Remote co