Nasdaq Position Overview:
Nasdaq is looking for an experienced, proactive, web production specialist to join our dynamic, global digital marketing team. This is an exciting opportunity to support our robust initiatives and drive the execution for digital marketing strategies on Nasdaq.com.
Your role and responsibilities You will be responsible for designing, authoring and publishing strategic content, working closely with the Marketing, Technology and Business teams to propel Nasdaq.com’s strategy and vision. As the production knowledge expert, you will collaborate with stakeholders to identify sponsorship opportunities and support innovative solutions that achieve business goals and raise the bar for our digital experience. Nasdaq.com is a multi-faceted digital destination, therefore, part of your role will be to translate revenue opportunities into functional requirements for our development team to execute. The ideal candidate will be a creative problem solver and proficient project manager with digital, design and marketing skills.
You need to have an enthusiasm for navigating the ever-evolving digital landscape and sharing new opportunities with the team. We want someone dedicated to providing superior customer service for both our internal and external stakeholders and willing to work hard to enhance Nasdaq’s digital brand. You will need the following skills and experience:
- Create, update, and maintain compelling web content in Nasdaq’s CMS applying digital best practices for page layout
- Identify opportunities and propose solutions to drive traffic and increase engagement within nasdaq.com
- Analyze and leverage data-driven insights to help support the overall digital marketing strategy and improve lead conversion for Nasdaq businesses
- Monitor content on the live site(s) for quality control, escalating any bugs visible to Nasdaq audiences to development teams for fixing
- Serve as CMS expert with a deep understanding of platform functionality and a plan to continually enhance the platform
- Partner with other subject matter experts to execute actions based on SEO recommendations and assist with analytics tagging implementation in order to improve key page metrics
- Research and develop a testing/optimization strategy to gain insights and improve the customer experience
- Assist the team in developing, documenting, and improving editorial and production processes
- Manage a small global team of web producers, prioritizing site updates and other activities to align with the corporate strategy and business goals, ensuring expectations are met or exceeded
And it would be great if you have experience with:
- Extensive content management system experience (Drupal experience a big plus)
- A strong understanding of current web technologies (e.g. Agile development, responsive design, SEO, HTML, CSS, Javascript, JQuery)
- Experience developing digital destinations with a lead conversion or revenue focus
- Experience in B2B brand marketing support, SaaS marketing preferred
- Proficient knowledge of Google Tag Manager, Google Analytics, project management platforms such as Jira and Asana
- Ambitious self-starter with demonstrated ability and willingness to roll up sleeves and execute to get the job done
- Attention to detail, excellent organization skills, and ability to manage multiple projects and responsibilities
- Excellent quantitative and analytical skills with a passion for constant improvement
- Ability to balance prioritization, planning, execution and agility in a fast-paced environment
- Experience in a results-driven digital marketing role