Social Media Strategist - remote
Horizon Brands (archive-1730466399)
Posted 1 week ago
About Horizon Brands
Ready to Build the Next Big Thing? Join Horizon Brands on Our $1 Billion Mission! Fresh off the sale of our 8-figure brand, we're embarking on our boldest challenge yet: building multiple 9-figure brands and redefining the CPG industry. Our goal? To launch game-changing brands that will collectively generate over $100 million in annual sales.
We’re seeking exceptional, driven individuals to join our powerhouse team. Here, you’ll collaborate with some of the brightest minds, shape the future of CPGs, and play a pivotal role in disrupting how brands are developed and scaled on Amazon.
If you’re ready to push boundaries, think beyond limits, and be part of a fast-paced, innovative journey toward a $1 billion valuation, we want to hear from you. Let’s create something extraordinary—together.
The Role
We seek a strategic and experienced Social Media Strategist to oversee and guide our influencers' and brand ambassadors' content creation efforts. In this role, you will develop data-driven strategies, provide creative direction, and use analytics to optimize campaigns for maximum impact and brand growth. This position requires creative and analytical expertise to craft campaigns that capture attention and drive sales.
Key Responsibilities:
1. Cohort Development
- Identify and define specific consumer cohorts based on brand objectives, audience demographics, and consumer behavior data.
- Develop strategies tailored to different cohorts, considering their unique preferences and how they interact with various social platforms.
- Continuously refine cohort definitions using data insights and market research to ensure content remains relevant and engaging.
2. Content Strategy and Guidance
- Develop and communicate content strategies to influencers and brand ambassadors, ensuring they understand the nuances of different social media platforms (e.g., TikTok’s short videos, Instagram Reels, YouTube Shorts).
- Provide clear briefs and creative direction, including key messages, desired outcomes, and platform-specific guidelines.
- Stay updated on social media trends and provide brand ambassadors with fresh and engaging ideas to keep content relevant and compelling.
3. Data Analysis and Insights
- Analyze performance metrics of content produced by influencers and ambassadors, using insights to refine strategies and improve outcomes.
- Implement post-creative strategy (PCS) by reviewing audience feedback and engagement data and sharing insights with content creators to guide future projects.
- Use analytics to inform decisions about which types of content to amplify and where to allocate resources for maximum impact.
4. Amplification and Paid Media
- Identify high-performing content created by influencers and amplify it through strategic ad campaigns.
- Oversee paid social media strategies, ensuring content is effectively distributed to target audience segments.
5. Collaboration and Relationship Management
- Build and maintain strong relationships with brand ambassadors and influencers, acting as the main point of contact for content-related inquiries and support.
- Host regular check-ins with content creators to provide feedback, discuss new ideas, and align on upcoming campaigns.
- Coordinate cross-functional efforts between marketing, creative, and social media teams to ensure cohesive messaging.
6. Brand Building and Consumer Engagement
- Develop strategies to ensure content created by influencers enhances brand relevance and builds trust with the audience.
- Monitor cultural trends and audience preferences to guide content direction and maximize engagement.
- Utilize cohort development to tailor content strategies for specific demographics, ensuring messages resonate with different audience segments.
Qualifications:
- Minimum of 3 years experience in social media strategy, influencer marketing, or related fields.
- Strong understanding of platform-specific content strategies and how to guide content creators effectively on TikTok, Instagram, Facebook, YouTube, and LinkedIn.
- Proficient in using analytics tools (e.g., TikTok Analytics, Instagram Insights, Google Analytics) to evaluate performance and inform strategy.
- Experience managing relationships with influencers, brand ambassadors, or external content creators.
- Excellent communication and leadership skills to inspire and guide content creators.
- Ability to work in a fast-paced, dynamic environment and stay ahead of social media trends.
- Willing to work ES time zone.
Preferred Skills:
- Familiarity with brandformance strategies (balancing brand building and performance marketing).
- Knowledge of interest-based algorithms and how to leverage them through influencer collaborations.
- Experience in coordinating multi-platform campaigns and optimizing content for maximum impact.
Why join Horizon Brands?
- The opportunity to develop your team of brand ambassadors and influencers.
- You will be working with several brands in the CPG space.
- Expert knowledge from highly experienced Amazon Sellers, ranking among the top 1% of FBA Sellers worldwide.
- Working with us will be a significant learning experience. We are committed to fostering the professional growth of our team members, empowering them to excel in their careers, whether within our company or beyond.
- Competitive compensation increases as you advance with the company, plus twenty-one days of paid vacation.
- Stability and long-term opportunity – we have over nine years of success, with most of our team members staying for over five years. Your strong performance can lead to great success in this company.