Description
Social Media Lead
Are you looking for another challenge and are passionate about social media? Do you want to help us take GetResponse to the next level? Great! Because we’re looking for someone who will help us skyrocket our social media profiles.
Key responsibilities:
- Lead the strategy for social media channels and implement it with the help of the Social Media Specialists.
- Oversee and measure the performance of the platforms in line with the strategy.
- Manage, grow and mentor the team of experts in the area of social media, influencer marketing, YouTube, and community management.
- Create, maintain and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.
- Lead the community strategy on social media platforms and forums and engage in them.
- Oversee the implementation and track the effectiveness of social media campaigns and report findings to the executive team.
- Manage the budget of the social media department and make sure the budget spent is delivering a return on investment
- Lead the strategy for emerging and new-to-GetResponse platforms.
- Ensure “social voice” messaging &assets are on-brand, consistent in terms of creativity, style, quality, and tone of voice.
- Oversee the creation of editorial calendars with content that attracts new users and engages current ones.
- Create reports and use the data to analyze what’s working and what’s not, make suggestions accordingly.
- Collaborate with other teams within marketing, employee branding, design, and other internal teams to deliver the social media strategy.
- Engage in social listening and daily engagement.
- Continuously test and experiment to optimize the social media strategy.
- Regularly research and analyze the market trends and competitors, and share best practices with the team.
- Ideation of new opportunities and projects.
What do we expect?
- Near-native English
- 5+ years of managing social media
- 2+ years of managing a team
- B2B marketing experience
- excellent project management and organizational skills
- strong communication skills (both written and verbal)
- strong negotiation skills
- good at collecting and analyzing data to present conclusions
Extra Perks:
- remote work
- home office subsidies - 400 PLN per month (or equivalent) to help with your home office expenses and to maintain your well-being
- home office set up - you’ll get a one-time bonus for a maximum of 1000 PLN (or equivalent)to help set up your home office space
- private medical care for employees and their family members
- employee referral program - up to 10 000 PLN for recommending a friend
- corporate life insurance
- employee pension program (PPE)
- ESOP (Employee Stock Option Plan) with a 4-year vesting period and unconditional buyback program
- flexible working hours and no meeting days– we want to help you to adjust your schedule to your activities
- wellbeing and mental health culture - mental health helpline, sport card, yoga classes etc.
- modern equipment - most of our teams work on MacBooks
- language classes
- internal initiatives like webinars, knowledge sharing sessions, and more!