Nasdaq is looking for an experienced SEO and SEM Specialist to join our dynamic, global digital marketing team. This is an exciting opportunity to develop our SEO program and establish key optimization frameworks for analysis on Nasdaq.com.
Your role and responsibilities
At Nasdaq, we recognize the power of SEO and SEM, and we are looking for someone to take our strategy to the next level. In this role, you will help shape Nasdaq’s digital brand by providing key insights and recommendations for the Nasdaq.com website, including traffic and keyword trends, content performance, and user experience. While this role will primarily focus on SEO, you will also need to take a lead role on all SEM campaigns including researching, strategizing, and reporting on a dynamic mix of paid search opportunities.
In this highly cross-functional role, you will partner closely with our SEO and SEM agencies, web analytics manager, technology team, product managers, and senior management to inform, educate and measure the total business impact of our web optimizations. We want someone dedicated to building a culture of data driven decisions across our content and technical initiatives.
You will need the following skills and experience:
- Champion SEO throughout the organization by providing meaningful insights on ways to measure content performance and page ranking
- Leverage and manage internal resources (SEO tools, Google Ads, Bing Ads, Google Tag Manager and Google Analytics) to pull together the search traffic story by exposing challenges, defining optimization methodology, and identifying appropriate sources of data/insights
- Deliver search engine marketing and competitor insights to accelerate organic growth and increase engagement within nasdaq.com by business area, product category and customer segment
- Partner with other subject matter experts to execute actions based on SEO recommendations and assist with analytics tagging implementation in order to improve key page metrics
- Research and develop a testing strategy to gain insights and improve the customer experience
- Ensure organic traffic priorities are reflected in content and tech strategy roadmap and execution
- Manage our SEO agency by defining priorities and opportunities for CRO testing on Nasdaq.com
- Partner with our SEM partners to manage PPC campaigns
And it would be great if you have experience with:
- Proven success in synthesizing SEO data, tracking and visualizing metrics for organic traffic, performing SERP analysis and testing hypotheses for organic traffic efficiency
- Proficient knowledge of SEO and SEM tools (Google Search Console, Google Ads, Bing Ads, BrightEdge) and traffic analysis tools (Google Analytics, Google Optimize, Google Tag Manager)
- Excellent communication and presentation skills – proven experience of presenting data to a non-technical audience
- Ambitious self-starter with demonstrated ability and willingness to roll up sleeves and execute to get the job done
- Experience in B2B brand marketing support, SaaS marketing preferred
- Experience working in content management systems with a proficient knowledge of HTML and Search Engine Optimization
- Excellent quantitative and analytical skills with a passion for constant improvement
- Experience working with sites that have multiple locales and languages and an understanding of localized copy and content
- Knowledge of Search Engine Marketing and its impact on organic traffic is preferred