Reference Number: SEO1022
The Role:
We are looking for an SEO Specialist to join our growing Marketing Team and help propel our brand to exciting new levels. You’ll need to be up to date on the latest best practices and will be responsible for all SEO activities including link building and keyword strategy, as well as analysing our existing website content and suggesting improvements we could make.
As part of the Marketing Team, you will work closely with the Content, Digital, and Development Teams, to ensure the content and web pages we produce are optimised and informed by comprehensive SEO analysis, helping our brand reach a wider portion of our target audience.
The main responsibilities of the position include:
· Review and analyse company websites and setting up content optimisation metrics to increase organic search results
· Conduct keyword expansion research to identify gaps and setting up roadmaps for keyword optimisation projects to improve on-site SEO
· Monitor performance of company websites and propose SEO content strategies, in line with search engine best practices and to provide the most optimised user experience
· Measure key SEO metrics like organic traffic, ranking positions, domain authority, conversion rates, and engagement metrics to provide recommendations for improvement
· Recommend market-specific SEO best practices for on-site content
· Work with the Content Team to ensure all content produced for company websites follows the latest SEO best practices for targeted keywords
· Prepare training materials and conducting training sessions on up-to-date SEO best practices
· Perform competition analyses to benchmark current SEO performance against competitors and devise strategies to surpass them
· Work with the Development Team to ensure SEO best practices are properly implemented on all developed code
· Conduct regular technical SEO audits and working with the Development Team to fix technical website issues that may negatively impact organic search rankings
· Search for opportunities to optimise website architecture, content, linking, and other factors, all in the interest of improving SEO positions for target keywords
· Determine measurable goals that demonstrate improvement in marketing efforts
Main requirements:
· Bachelor’s degree in Digital Marketing or related field
· At least 3 years’ experience in Content Marketing, SEO and SEM
· Experience in the financial industry will be considered a plus
· Solid understanding of performance marketing, conversion, and online customer acquisition
· Experience working with Google Analytics, Semrush, Similarweb, and other keyword analysis &SEO
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· Knowledge of ranking factors and search engine algorithms
· Working knowledge of HTML, CSS, and JavaScript development and constraints
· Strong and passionate work ethic
· Effective time management in a professional setting
· Able to collaborate and excel in a team environment
· Excellent written and verbal communication skills in English
Benefit from:
· Attractive remuneration package
· Intellectually stimulating work environment
· Continuous personal development and international training opportunities
Type of employment: Full time
Location: Limassol, Greece or Remote
Please visit our website www.xm.com/careers to submit your online application for this position.
All applications will be treated with strict confidentiality!