Here’s who we’re looking for:
Your English is impeccable;there’s no way around this one - it’s a must. You’re the type of person who is result-driven, that loves solving problems and can design and optimize campaigns that drive lead generation for our customers. You’re creative and versatile on the web and you can analyze the results of your ads in real-time. You can effectively manage the paid search budget and work with the Marketing team to get the best results. You find and learn everything you need to excel within your role and seek out the latest innovations and opportunities to create action.
When you say “I’ll take care of it” we know it’ll be done well. You get excited when you have a problem to solve, data to analyze and when the messages get to the right audience at the right time and the investment pays off because you know and understand that all of that is only relevant if the end result is a signed contract for the company you represent. That’s the final mark and that’s the standard you measure yourself toward.
Here are some things you might do:
Your English is impeccable;there’s no way around this one - it’s a must. You’re the type of person who is result-driven, that loves solving problems and can design and optimize campaigns that drive lead generation for our customers. You’re creative and versatile on the web and you can analyze the results of your ads in real-time. You can effectively manage the paid search budget and work with the Marketing team to get the best results. You find and learn everything you need to excel within your role and seek out the latest innovations and opportunities to create action.
When you say “I’ll take care of it” we know it’ll be done well. You get excited when you have a problem to solve, data to analyze and when the messages get to the right audience at the right time and the investment pays off because you know and understand that all of that is only relevant if the end result is a signed contract for the company you represent. That’s the final mark and that’s the standard you measure yourself toward.
Here are some things you might do:
- Build, launch and optimize PPC campaigns;
- Handle, review, and perform daily account responsibilities associated with the accounts you manage;
- Conduct keyword research;
- Optimize bids, quality score, and other important account metrics;
- Write effective ad copies;
- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals;
- Track KPIs and generate weekly and monthly client reports;
- Keep pace with search engine and PPC industry trends and updates;
- Monitor and evaluate search results and search performance across the major search channels;
- Work closely with the other team members to meet client goals.
Characteristics that qualify you for the role:
- Minimum 3 years of experience in PPC advertising, working on B2C, B2B campaigns
- Experience in working with popular PPC ad platforms (e.g. Google, Facebook, Bing)
- Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools
- Proficiency in managing moderate to large scale PPC accounts in a variety of different business verticals
- Quick learner who goes the extra mile to meet or exceed internal professional development requirements
- Excellent communication skills, both written and verbal
- Attention to detail
- Tactical and strategic critical thinking with the ability to turn digital marketing analysis and insight into action
- Certifications are a plus