Weâre hiring a Senior Media Buyer to drive our advertising efforts across multiple ad channels. đ
Youâll own the strategy, execution, tracking, and optimization of paid channels (e.g. Google Ads, Microsoft Ads, Facebook Ads, LinkedIn Ads) to generate leads and build awareness.
The ideal candidate is a data-driven, results-oriented performance marketer who enjoys building, testing, and optimizing campaigns. They have deep channel expertise and a solid understanding of how to reach a target audience at all stages of the funnel.
Responsibilities:
- Â Design, execute and optimize ROI-positive advertising campaigns across multiple channelsÂ
- Â Write compelling ad copy focused on driving conversions, and work with our design team to craft interesting creative
- Â Optimize campaigns and manage A/B testing to improve conversions;optimize targeting, bidding, ad copy, landing pages, CTAs, etc.Â
- Â Support our content marketing efforts by promoting content at all stages of the funnel
- Â Set up retargeting campaigns to move leads along their journey
- Â Build and maintain performance reports for all channels
- Â Research and monitor key competitorsâ advertising strategies
Technologies
- Â Google Analytics
- Â Semrush (or similar)
- Â Hubspot (reporting, landing pages, custom audiences)
- Â Optimizely (or similar)
- Â Heap (or similar)
Compensation
- Â Competitive base salary and equity
- Â Unlimited paid sick and vacation days
- Â Quarterly international team offsites âïž
Required Qualifications
- Â You have outstanding written English skills
- Â You have at least 3 years of experience building and executing advertising strategies across multiple channels including Google Ads, Microsoft Ads, LinkedIn Ads, and Facebook / Instagram Ads
- Â Youâre knowledgeable in research and analytics tools including Google Analytics, Semrush, Hubspot, or similar
- Â You have a track record of optimizing and improving campaign performance through A/B testing, copy testing, and other methods
- Â Youâre experienced in conversion rate optimization (CRO) and can contribute to optimizing conversions at all stages of the funnel
- Â You're independent and a strong learnerâif you don't know much about a topic, you research it until you do
- Â You understand account-based marketing and how advertising supports it
- Â Youâve successfully created advertising campaigns for B2B businesses
- Â You have demonstrated the ability to onboard and integrate with an organization long-term: within the last 5 years, you've worked at one company for at least 2 years
Preferred Qualifications
- Â Experience managing ad budgets of at least $20,000 per month
- Â Understanding content marketing and SEOÂ
- Â Ability to create image and video ads
- Â Experience running campaigns on other ad channels
- Â Experience managing media buys with publishers
ApplyÂ
In your application, please include your resume, creative samples, and tell us why you want to work at Canny.Â
For brownie points, add a link to your favorite GIF.