Senior Manager Organic and Social Mobile Marketing - remote
GoDaddy
Posted 2 years ago
Location: EMEA remote - South Africa, United Kingdom, Germany, Spain, Bulgaria, Serbia, Romania
At GoDaddy the future of work looks different for each team. Some teams work in the office full-time, others have a hybrid arrangement (they work remotely some days and in the office some days) and some work entirely remotely.
This is a remote position, so you’ll be working remotely from your home. Once we can safely travel, you may occasionally visit a GoDaddy office to meet with your team for events or offsites.
This role is for you if you would love to work with and lead an incredibly passionate group of people, to develop strategies and campaigns that build brands, test new insights, and drive valuable, scroll-stopping engagement from our social community of everyday entrepreneurs from around the globe. This is your chance to create the kind of content you’ve been dreaming of – across multiple channels and in multiple formats – that will move growth metrics for GoDaddy’s mobile apps, starting with GoDaddy Studio. If you’ve got a passion for crafting incredible content, an interest in leading, and the experience to develop and grow mobile apps with social channels, then you are just the person we are looking for.
What you’ll get to do...
- Develop and successfully conduct an organic growth strategy for GoDaddy Studio to start and lead campaigns to budget and report out on important metrics
- Drive balanced mobile app user acquisition via a multi-channel marketing strategy, including social, community and other organic motions
- Use data to continuously optimise campaigns across relevant dimensions
- Use insights and data to craft and complete growth experiments where makes sense
- Work across departments with creative and product teams to develop strong strategic direction, collateral, designs, and user journeys
- Research and implement greenfield testing into new app install social platforms to expand market reach
- Ensure accurate tracking and attribution across programs and channels using mobile attribution tools
Your experience should include...
- Validated experience in scaling organic mobile user growth and engagement
- Strong familiarity with iOS and Google Play app store environments
- Experience handling mobile app user growth, with focus on subscription models and sustainable revenue growth
- Social Media Strategy and Execution Experience across multiple platforms
- Experience setting up, managing, and scaling app channels, such as TikTok, WhatsApp, Facebook, Instagram, Twitter, mobile ad networks, etc.
- Understanding of mobile measurement tools such as Singular, Appsflyer, Branch, Adjust, Localytics, Tune, etc.
- Experience reliably handling marketing budgets across multiple digital/media channels and global markets
- Self-starting, thrives in semi-autonomous environment with high, self-imposed expectations for performance
- Passion for technology, social media, and community building
- Growth-minded - continuously pushing frontiers with a steadfast appetite for learning and adaptation
- Strong communication and collaboration skills with a positive demeanour, with the ability to work closely with engineering, design, business planning, marketing, and customer service
- Able to ingest data and translate to useful insights and desire to work courageously with an understanding of how to assess risk and make impactful decisions
About us…GoDaddy is empowering everyday entrepreneurs around the world by providing all of the help and tools to succeed online. GoDaddy is the place people come to name their idea, build a professional website, attract customers, sell their products and services, and manage their work. Our mission is to give our customers the tools, insights and the people to transform their ideas and personal initiative into success. To learn more about the company, visit About us.
GoDaddy is proud to be an equal opportunity employer. We will not discriminate against any applicant or employee on the basis of age, race, colour, creed, religion, sex, sexual orientation, gender, gender identity or expression, national origin, citizenship, marital status or civil partnership/union status, disability, pregnancy, genetic information or any other basis prohibited by applicable country or local laws.
Application deadline: February 20, 2022
If you need help completing an application for a position with GoDaddy, please reach out to our Recruiting Team at myrecruiter@godaddy.com.
GoDaddy doesn’t accept unsolicited resumes from recruiters or employment agencies.