Senior Facebook Ad Specialist (High Ticket Coaching) - remote
We are looking for a Senior Digital Marketer who specialists in Facebook Ad buying and funnel that would love nothing more than to optimize and create the smoothest, simplest and highest converting Facebook ad funnel you've ever seen. We've grown our ad spend and funnel as much as we know how and now we need you!
At the core of everything we do is a belief that humans are underrated, that we are created in the image of God. And when we turn our ideas into legit products that help people, the world is a better place and the kingdom expands. That's why our mission is making it nearly impossible to fail for our clients to get customers.This allows our clients to have more impact, make really cool stuff, and not have to spend every waking hour worrying about revenue.
To do that, we need to grow our new clients per month from paid ads to 50. And that's why we need you. Our marketing team is small, you'd be the second core team member. Which means you'll have TONS of input into everything we do in marketing and sales.
We need you. Yesterday.
This role is a top priority in the company. Why?
We need to add a legit Senior Digital Marketer to our team to help us do this.
We've been coaching companies and solopreneurs in marketing for 10 years and have worked with dozens of Inc 5,000 companies and are the behind the scenes coach of many of the popular marketers and celebrities you follow.
So if the idea of creating a simple and thriving Facebook ad funnel that helps us attract more clients and then giving that funnel to our clients so our team of coaches can help them implement it sounds exciting—keep reading. :)
This role is important because, without you, we will not have the capacity to expand our coaching program and reach more clients. We need you to help us change the world one client at a time.
What will you learn in this role?
If you come from an agency background, the singular focus on "one client" and "one funnel" instead of chasing dozens of clients around and being beholden to their whims, will make you fall in love with this role.
If you have been running your own business, but are tired of doing everything yourself and working alone, and you crave a healthy team on an exciting mission, you'll love this role.
If you've been working inside a company with a bad culture or bad leadership and really want to be part of a team that feels like a family, had competent leadership, a place you can really settle down at long term, you'll love this role.
However, if you prefer highly defined day-to-day duties, don't really enjoy figuring things out, and trying new processes seems intimidating, you won't do well in this role.
There is 0 red tape at Growth Tools. We don't care about how other people have always done things, how you have always done things, or what anyone's SOP is. What we care about is: 1) you love what you do every day and wake up excited to do it;and 2) our clients' success.
We ruthlessly measure both on a daily basis.
In this role you will be in charge of 3 core areas:
Core Area #1: Creative - You love creating new ads and landers, writing emails and infusing your creativity throughout the funnel. This regularly leads to new winning ads that drive down CPM and CPC.
Core Area #2: Funnel Optimization - You love keeping close track of how the funnel is working overall and focusing your efforts on moving the 1-2 #s that need your attention that week.
Core Area #3: Ad Buying - You wrangle audiences and ad manager to hit CPM and CPC targets
In your role as Senior Digital Marketer, you will own 1 number: CAC from your funnel
Sub KPIs that are important: # of new clients per month, CPL and # of new leads per month
You'll walk away from your time at Growth Tools having been an influential voice in creating and scaling one of the most innovative online education and coaching products that exists.
This role will have been a success if you say: "That was the best team I've ever been a part of and the product we created is a high watermark of my career!"
Who will you work with?
You will report directly to Ben Dahl, our Director of Marketing.
We are a different kind of company. Our team is close knit, collaborative, competitive, and we maniacally give shout outs when we catch each other doing good things! (We even deliver cakes weekly to celebrate, too.)
It's possible to do work you love!
Where will you work?
We work remote and have for 10 years! We all work remotely and are scattered around North America from Vancouver to Cleveland, and Nashville to Birmingham. That means you have the flexibility to work from home or a coworking location.
What does Growth Tools do and why?
Growth Tools provides the tools and training to help online businesses once and for all solve the problem of getting more clients. We work primarily with teaching based businesses (course creators, influencers, coaches, etc.) to help them significantly grow their revenue and impact—including getting them on the INC. 5000 list. Our tools consist of 10 SaaS products that we give away for free. Our training consists of a 1:1 coaching business, Growth University.
We believe that humans are underrated and that we drastically underestimate what we're capable of. While much of the news and social media is focused on the negative, we have seen firsthand what a hope-filled entrepreneur is capable of and how much good they can do! At Growth Tools, our job is to help every client grow their business so more people can be helped and more good is done.
Example:
One of our clients, , runs a small design studio. She works with e-commerce companies and helps them create beautiful websites that showcase and sell their products.
When we first started working with her, she had $0 revenue and had just given birth to her first child. 12 months later, while being an awesome mom, she also grew her studio to $100,000. This totally changed her life, gave her freedom to be creative, and truly pour out her best work to her clients.
Do you want to be on the front lines and directly involved with growing some of the coolest and more innovative companies in the world?
I look forward to talking to you.
PS: Here are 8 quick tips on how to stand out and get hired for this role.
Requirements
- You have extensive experience optimizing and scaling a ad funnel.
- You have profitably grown an ad budget from $70,000 to over $200,000 /mo in spend
- You have spend $5,000,000+ on social ads
- You have an established tracking and optimization methodology
- You have extensive experience in producing ad creative that converts
- You love copywriting emails, ads and landing pages .
- You are just in love with marketing and see It as your calling, you can't get enough.
- You hate Facebook ad manager, but love wrangling the madness.
Benefits
- Base: $70,000 - $85,000 per year
- Bonus: $40,000 - $50,000 per year
- Work from home (we're 100% remote)
- Quarterly off-site product team retreats
- Epic Annual Company retreats
- Health, vision, and dental insurance for you and your family
- Short-term disability and life insurance for you
- Unlimited vacation (mandated 1-week/yr and Birthday's off)
- Unlimited education allowance
- Unlimited equipment allowance
- $100/mo. reimbursable personal / marriage counseling