OVERVIEW
A thriving, mission-driven multimedia organization, NPR produces award-winning news, information, and music programming in partnership with hundreds of independent public radio stations across the nation. The NPR audience values information, creativity, curiosity, and social responsibility – and our employees do too. We are innovators and leaders in diverse fields, from journalism and digital media to IT and development. Every day, our employees and member stations touch the lives of millions worldwide.
Across our organization, we’re building a workplace where collaboration is essential, diverse voices are heard, and inclusion is the key to our success.
NPR is looking for a Programmatic Associate to join the Digital Ad Operations team to support our goals of generating sponsorship for NPR’s top-quality digital programming, diversifying our revenue streams, and maintaining an exceptionally high standard of ad quality control.
This role is responsible for acting as a liaison between NPR and our agencies, DSPs, and advertisers. The Programmatic Associate will leverage their knowledge of digital campaign management and the programmatic ecosystem, along with strong organizational, analytical and project management skills to provide exceptional client service while stewarding programmatic direct deals and relationships with top-tier customer accounts throughout the entire lifecycle of a deal. This position will also be responsible for maintaining and QAing NPR’s programmatic ad quality, and will collaborate closely with teams across NPR to roll out new programmatic products, capabilities, and strategies.
The Programmatic Associate role is client-facing and is expected to lead client communications related to our programmatic offerings, be in direct correspondence with various internal and external stakeholders to ensure the successful execution of programmatic campaigns, and advise our sales team on NPR’s programmatic capabilities.
Candidates should have a strong interest in digital media and digital sponsorship, and should be comfortable communicating with NPR’s various sponsors, many of which are Fortune 500 companies. Learn about some of our sponsors here: http://nationalpublicmedia.com/npr/
RESPONSIBILITIES
- Field and facilitate programmatic proposal requests, providing interested buyers with any technical information needed to build out a deal
- Execute and manage programmatic campaigns from beginning to end, including but not limited to: gathering/managing digital assets, building out deals in Adswizz (AudioServe + AudioMax) and Google Ad Manager 360, proactively monitoring and analyzing campaign performance, making optimizations to achieve client KPIs, providing reporting as needed, and assisting sponsors with any troubleshooting needs
- Act as subject matter expert for sales teams, advising on what’s technically feasible to execute, and providing any materials needed for proposals, including media recommendations, screenshots, specs, and benchmarks
- Interface with operations and programmatic sales teams to continually improve our programmatic offerings
- Troubleshoot programmatic issues by investigating ad server bugs, issues with NPR’s owned platforms, third party discrepancies and under-delivery issues
- Assist in the evaluation and onboarding of new monetization partners
- Actively monitor and QA programmatic ads in GeoEdge to ensure all sponsorship meets NPR’s high standard of ad quality, and work with audience relations to manage any complaints specific to programmatic creatives
QUALIFICATIONS
EDUCATION: Bachelor's degree or equivalent in work experience
REQUIRED SKILLS
- 2+ years of digital advertising experience, with at least 1 year of programmatic media experience
- 1+ years of work experience in ad-serving platforms or SSPs such as Google Ad Manager 360 or AudioMax
- Client Service: This is a client-facing role. Candidates should have experience communicating directly with clients specifically explaining technical capabilities, and analyzing performance data
- Project Management: Must have project management experience and excellent written and verbal communication skills. Ability to collaborate on a large team in a fast-paced environment with large amounts of money at stake.
- Numbers-Focused: Must be proficient in MS Excel and comfortable working with math, formulas and data.
- Organization Skills: Must have attention to detail, ability to work independently and ability to manage multiple priorities at a time
PREFERRED SKILLS
- Proven track record of working closely with programmatic trade desks to create and execute custom buys preferred
- Previous experience working with audience data/data management platforms and applying data to get the most out of programmatic buys a plus
- Prior task management system experience is preferred, Trello or ClickUp experience a plus
- Experience with podcast attribution vendors such as Podsights, Barometric or Chartable
Does this sound like you? If so, we want to hear from you. All applications must include a resume and cover letter to be considered.
NPR mandates that employees are vaccinated against COVID-19 as a condition of employment, subject to reasonable accommodation as required by law and any other applicable law.
Want more NPR? Explore the stories behind the stories on ourNPR Extra blog. Get social withNPR Extra on Facebook and following@NPRExtra and #NPRLife onTwitter andInstagram. Find more career opportunities atNPR.org/careers and on Twitter at@NPRJobs.
NPR is an Equal Opportunity Employer. NPR is committed to being an inclusive workplace that welcomes diverse and unique perspectives, all working toward the same goal – to create a more informed public. Qualified applicants receive consideration for employment without regard to race, color, ethnicity, national origin, ancestry, age, religion, religious belief, sex, pregnancy, sexual orientation, gender, gender identity or expression, transgender status, gender non-conforming status, intersex status, sexual stereotypes, nationality, citizenship status, personal appearance, marital status, family status, family responsibilities, military status, veteran status, mental and physical disability, medical condition, genetic information, genetic characteristics of yourself or a family member, political views and affiliation, unemployment status, protective order status, status as a victim of domestic violence, sexual assault, or stalking, or any other basis prohibited under applicable law.