Elevar is used daily by thousands of Shopify brands all across the world to help ensure they have an accurate data foundation they can trust and scale their business with. We simplify the complex world of tagging and conversion tracking.
Reporting into the Founder &CEO, this hands-on Product Marketing Manager role (our first full-time marketing hire at Elevar!) will create, shape, and be responsible for all aspects of Elevar's marketing around our flagship conversion tracking product. This includes building sales pipeline through Content Marketing and Product Led Growth go to market strategies. Your passion for marketing, creative thinking, and product expertise will be a welcomed addition to the team.
Why Work Here?
- We're a young, ambitious company who prides ourselves on learning and solving complex challenges in the world of data collection
- You want to learn new skills and have a voice in our product roadmap
- Opportunity to have a big impact on our growth (we've more than 2x'd every year since 2019) and advance your career (opportunities to grow vertically in your expertise or across other roles in company)
- Transparent and open organization
- Since you work so hard, no questions asked unlimited PTO for mental breaks and relaxation
- We promote a flexible work culture for everyone, including the option to pick the time that work best for you
Our Company Values
- Accountability: Being accountable to our customers, teammates, and ourselves is part of the core of Elevar.
- Detail Oriented: Careless mistakes and rushed oversight can be expensive. Measure twice, cut once.
- Positive Energy: We believe in making our work fun and being a lighthouse of positive energy for customers.
- Healthy Life: If health is exercising, reading, spending time with family, or traveling - make time for it. Unplug and recharge. Stay balanced.
- Keep it Real: We believe keeping it real is the best way to communicate. Express your feelings, respectfully.
- GSD: Our work is our pride. Getting stuff done is progress in the face of perfection.
Requirements
Must-Haves:
- Experience in eCommerce so you can empathize with our customers (brand, agency side, or technology)
- Understand how digital marketing and conversion tracking functions so you can speak the same language as our customers
- Ability to learn new skills, specifically in how to utilize our core Elevar product and copywriting
- Ability to manage multiple concurrent marketing initiates by collaborating with other Elevar team members or contractors
- Ability to create, edit, and publish content in Wordpress
- Experience with Google Analytics to analyze performance
Nice to Haves:
- Creating experiments in Google Optimize
- Create copy that converts
- Hubspot experience, specifically with the Marketing suite to manage and update emails
- Experience with Google Tag Manager and tracking
- Ability to independently create new designs for website and marketing materials
What you'll be doing:
- Partner with product management to proactively shape when and how we announce new product features and updates (ex. product marketing documentation, website copy, sales collateral, feature videos, etc.)
- Develop marketing campaigns to drive product awareness and engagement (ability to get creative like this YouTube video - https://www.youtube.com/watch?v=HwFQHvpLFA0 )
- Track and analyze competitive offerings to Elevar
- Track and analyze inbound performance -- is marketing messaging bringing in new customers
- Track and analyze full funnel performance from lead creation to first 30 days of onboarding, in partnership with product management and customer success
- Manage our content flywheel by a) helping create content to support our brand, b) delegate content needs to other stakeholders, and c) collaborating with videographers or content marketers to produce final outputs as needed
- Be a product evangelist -- internally and externally
- Work with marketing leadership to evolve and iterate overall strategy
- Learning! Our industry is changing fast and we need to educate our customers
Benefits
What we offer
- Competitive salary &bonus
- $2,500 onboarding stipend for home office plus $1K per year home office annually
- 100% health, vision, dental coverage
- Unlimited vacation policy and flexible working hours - good work-life balance goes a long way.
- A hard-working and dedicated team that is fun to work with.
- Annual retreat (even if remote)
To ensure that you've read this entire application, please sneak the word ‘Elephant' somewhere into your application or questions we ask you to complete. We can't wait to meet you!