Our Marketing team’s mission is to drive brand awareness, elevate the crypto tax category, create and execute a strategy of cohesive messaging through all channels, establish BearTax as thought-leaders, and impact global sales. Product Marketing is a highly cross-functional role at BearTax, partnering closely with Product and Engineering, Sales, Design, and Customer Experience. This role work across the entire product lifecycle, from discovery to help shape the product, to launch, to growing product adoption post-launch.
You will help BearTax expand our reach and offering to the crypto community by becoming the expert on our audience, crafting compelling stories about our product, drive strategies to reach product/market and business/market fit, and work closely with the product team to deliver a differentiated solution.
We are looking for an empathetic, curious, creative, analytical, and collaborative product marketer to join our fast-growing team.
You are:
- A storyteller with empathy for users and are able to adapt how you communicate to best reach and engage your audience. You'll do this with excellent verbal and written communication skills.
- Data-driven. You like to dive into data in search of opportunities and areas for optimization across marketing tactics, product usage, onboarding journeys, and more.
- Organized. You are able to manage highly interdependent, complex projects and keep various workstreams on track.
- Passionate about crypto and technology. You are keen to learn about how and why things work and are able to explain technical concepts in ways that anyone can understand.
- Ambitious . You thrive in a fast-moving and dynamic environment. You can also zoom out to take in a macro-level view of a situation and then dive into micro-level details to make sure you get things right.
- A collaborator. You build key relationships and are able to work cross functionally to execute on your goals.
You will:
- Deeply understand how to scope and execute marketing strategies needed to reach different customer segments.
- Advocate for our existing and prospective users, be informed about our competitive landscape, and become the go-to expert for the product to help shape the product roadmap and strategy.
- Develop product positioning and messaging informed by user research, market insights, and product knowledge.
- Work closely with a range of cross-functional teams to develop and execute go-to-market strategy and drive launches for our products
- Help enable user-facing teams - think Sales and Customer Experience - with internal product resources.
- Partner with the Product and Marketing teams to track the right metrics and execute campaigns that drive awareness and adoption on an ongoing basis.
We’re looking for someone who has:
- 3+ years of relevant work experience that can span marketing, product marketing, product management, operational roles, or strategy consulting.
- At least 2-3 years of product marketing or go-to-market experience;preferred experience working in finance, tax, technology, or crypto companies.
- Experience working on product marketing throughout a product’s lifecycle
- Experience in B2B/B2C marketing and working closely with product and sales teams is preferred
Benefits:
- 100% employee medical coverage from Day 1.
- Multiple medical insurance buy-up options.
- We offer unlimited vacation time and require our team to take at least two weeks off per year.
- Employee stock options.
Salary:
BearTax is global, remote-first, and offers competitive salaries for the locations where we hire.
About BearTax:
About BearTax:
BearTax is focused on solving the complicated challenge of crypto-currency taxes for investors. We have recently closed our seed round and are on track for major growth. We are an inclusive, global, and remote-first team that values different perspectives. If you're interested in a challenging role with a collaborative team, reach out and let us know. We're excited to learn how you can contribute to our mission of making crypto taxes easy for everyone.
Applicants are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation.