AllTrails is the most trusted and used outdoors platform in the world. We help people explore the outdoors with hand-curated trail maps along with photos, reviews, and user recordings crowdsourced from our community of millions of registered hikers, mountain bikers, and trail runners in 150 countries. AllTrails is frequently ranked as a top-5 Health and Fitness app and has been downloaded by over 75 million people worldwide. AllTrails was selected as Apple’s App of the Year in 2023!
Every day, we solve incredibly hard problems so that we can get more people outside having healthy, authentic experiences and a deeper appreciation of the outdoors. Join us!
Bay Area employees are highly encouraged to come into the office one day a week.
About the Team
The AllTrails marketing team is building a global, beloved outdoors brand. We launch and scale creative and performance-driven marketing levers to bring more people onto the AllTrails platform, and develop compelling angles to engage with and retain existing members.
As Product Marketing Manager, you will drive the 365 marketing offense for the full marketing team –leading go-to-market campaigns for new features that help users make the most of their time outside and integrated campaigns that inspire everyone to spend more time outside. Working hand-in-hand with Product, Product Design, Marketing Channel Leads, and Brand Design, you’ll be instrumental in developing and executing projects across the AllTrails organization.
What You’ll Be Doing:
- Driving the seasonal marketing roadmap;this includes outlining seasonal themes, consumer moments, product launches, key channel initiatives, and leading select campaigns through execution
- Leading select cross-functional integrated marketing campaigns that bring new features to market and/or tell our AllTrails story. You will lead by influence and take a lot of initiative –devising the strategy, writing the brief, and guiding the creative
- Monitoring and reporting on campaign performance. This includes Identifying the metrics that matter, setting up the measurement approach, reporting on performance vs. goals, and identifying opportunities to improve
- Building innovative go-to-market (GTM) strategies by leveraging consumer, competitive, and internal insights to inform positioning, messaging, and channel strategy. Partner with the channel leaders to build innovative GTM strategies
- Ensuring all consumer-facing work adheres to the high standards of the AllTrails brand
- Acting creatively, resourcefully, and rapidly to solve a range of challenges, diving in wherever it is needed. We are a growing organization with new opportunities popping up often. You will not be afraid to roll up your sleeves and dive into new projects as they arise.
Requirements:
- 5+ years of experience in consumer product marketing, integrated marketing, and/or brand marketing
- Strong analytical skills, with the ability to pull insights directly from internal dashboards (for example, Looker)
- Insatiable curiosity –an eye to the latest trends in marketing, newest players in the space, competitors, and relevant analogs
- Proven track record of leading cross-functional initiatives
- Strong collaborator with empathy, open-mindedness, and humility
- Comfort with ambiguity and self-directed
- Passion for the outdoors
Bonus Points:
- Experience in consumer tech and/or outdoor industry
- Experience working for a subscription-based company
- Experience working in brand management and/or brand strategy
Our Commitment to You:
- A competitive and equitable compensation plan. This is a full-time, salaried position that includes equity.
- Physical &mental well-being: health, dental and vision benefits + monthly stipend for wellness expenses.
- Trail Days: No meetings first Friday of each month to go test the app and explore new trails!
- Unlimited PTO.
- Flexible parental leave.
- Remote employee equipment stipend to create a great remote work environment.
- Annual continuing education stipend.
- Discounts on subscription and merchandise for you and your friends &family.
- An authentic investment in you as a human being and your career as a professional.
$140,000 –$170,000 a year
A successful candidate’s starting salary will be determined based on various factors such as skills, experience, training and credentials, as well as other business purposes or needs. It is not typical for a candidate to be hired at or near the top of the range of their role and compensation decisions are dependent on the factors and circumstances of each case.
Nature celebrates you just the way you are and so do we! At AllTrails we’re passionate about nurturing an inclusive workplace that values diversity. It’s no secret that companies that are diverse in background, age, gender identity, race, sexual orientation, physical or mental ability, ethnicity, and perspective are proven to be more successful. We’re focused on creating an environment where everyone can do their best work and thrive.
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