We are looking for an enthusiastic product marketer to join our team to help scale up our products. You will be responsible for working closely with our product development and marketing teams to help better educate our existing customers of new feature releases and product updates. In addition you will also help with promoting our brand and products to potential new customers
Responsibilities
- Study company products
- Translate technical details into benefits for the user
- Follow and analyse market trends to position products
- Develop product marketing strategies (advertising and product launching)
- Craft compelling messages across marketing channels (landing pages, ad campaigns, social)
- Work with various teams (design, marketing, product) to implement strategies
- Test marketing product features, releases and ad copy
- Evaluate projects using relevant KPIs and feedback from existing and prospective customers
Requirements
- Strong copywriting skills for blogs, press articles and partner communication
- Experience with social media management and content creation
- Graphic design experience using the Canva platform
- Analytical mind and strong quantitative skills
- Experience in market analysis
- Working knowledge of web analytics tools (Google Analytics)
- Methodical skills to generate and present metrics
- Initiative with problem solving
- Technology enthusiast who is comfortable learning and using our products
Compensation is based on experience