We are seeking an experienced and driven PPC Manager to join our SaaS marketing team. The ideal candidate will be responsible for building, launching, managing, and optimizing ad campaigns across Google Ads, Facebook, Instagram, and LinkedIn. The PPC Manager will play a crucial role in maximizing the return on investment (ROI) of our SaaS clients’ advertising efforts and will work closely with the marketing, sales, and product teams to ensure the successful execution of our client’s paid advertising strategies.
Key Responsibilities:
Develop and implement a comprehensive PPC strategy for our clients, targeting multiple channels including Google Ads, Facebook, Instagram, and LinkedIn.Build and launch ad campaigns from scratch, including keyword research, ad group structuring, bid management, and ad creative development.Continuously monitor, manage, and optimize campaigns to achieve performance metrics such as CTR, CPC, CPA, and ROI.Conduct A/B testing to identify high-performing ad creatives, landing pages, and targeting strategies.Collaborate with the content and design teams to create compelling ad creatives that resonate with the target audience and drive conversions.Work with the SEO team to implement PPC campaigns that reflect our client’s goals.Analyze and report on campaign performance, providing actionable insights and recommendations for improvement.Stay up-to-date with the latest industry trends, platform updates, and best practices to ensure optimal campaign performance.Develop and manage ad budgets, ensuring that campaigns are cost-effective and align with overall marketing goals.Work closely with the sales and product teams to align campaign objectives with business goals, and to refine targeting strategies based on customer insights.Foster strong relationships with advertising platform representatives, ensuring we receive the best possible support and access to new features and beta opportunities.Quick, responsive, and proactive communication with all clients that have active accounts.
Requirements:
A minimum of 3-5 years of experience managing PPC campaigns, with a plus for any experience in a B2B SaaS environment.Demonstrable experience in managing campaigns across Google Ads, Facebook, Instagram, and LinkedIn.Strong knowledge of PPC platforms, tools, and best practices.Excellent analytical skills and the ability to interpret data, identify trends, and optimize campaign performance.Proficient in using analytics and reporting tools such as Google Analytics, Google Data Studio, or similar platforms.Strong communication and presentation skills, with the ability to effectively convey complex information to technical and non-technical stakeholders.Highly organized, detail-oriented, and able to manage multiple projects simultaneously.Self-motivated, with the ability to work independently and in a team environment.Google Ads and Facebook Blueprint certifications are preferred but not required.
Compensation &Benefits:
- 100% Remote Work Environment
- Results-oriented Work Environment
- Flexible working hours / vacations
- Computer provided for all team members
- All typical US holidays observed with full paid time off
- Health Insurance provided through JustWorks HR platform (AETNA)
- 401(k) through Guideline