Description
Are you passionate about Google Ads, social media advertising, analyzing and growth marketing? Do you want to take the next step in your career at an established company with a startup mindset?
With over 20 years on the market, as the industry leader and a remote-first company, GetResponse hires the best talents from around the world. Looking for a place where you'll be learning and growing every day? Then GetResponse might be it!
We’re looking for a Performance Marketing Specialist, who will work on campaigns across all global markets.
Key responsibilities:
Performance Marketing Experience
- manage paid ad campaigns across search, display, social and retargeting networks, including but not limited to Google Ads, DV360, incl. YouTube advertising, Bing, FB and LI Ads
- drive paid campaigns from planning, execution to optimization to meet key performance metrics
- optimize campaigns across multiple channels to deliver the best return on investment
- ensure successful campaigns managing bids and budgets to be able to meet the predefined KPIs
- create short copies, incl. ads and landing page copy in English
Data Analytics &Experimentation
- constantly experiment, analyze and optimize advertising activities to improve return on investment
- use data to identify channel optimization and growth opportunities, surfacing dependencies and blockers to cross-functional stakeholders
- run various tests to optimize ads, landing pages, and targeting options, campaign setting etc. to continuously improve the performance of the paid channels
Growth Marketing Mindset
- find new and innovative ways to reach our target audiences at the right place and time
- continuously test new channels and research trends and benchmarks
- seek opportunities for paid growth and optimization beyond paid platforms, e.g. by collaborating with SEO &social media teams or landing page optimization
What do we expect?
- 3+ years of experience with paid platforms, mainly Google Search and Display, Facebook and LinkedIn Ads
- B2B / SaaS experience
- close to native English skills (C1/C2 level)
- experience with budget management for multiple markets &channels
- being a curious, detail-oriented, broad thinker able to focus on many little details that influence the broader outcome
- knowledge of best practices and trends in digital channels.
- eye for design and short copy creation skills
- growth marketing mindset - experience with website optimization and landing page creation, dynamic content and multi-level attribution models
- hands-on approach
- understanding of statistics and ability to support hypotheses with data
- good understanding of SEO and Social Media platforms
- A/B Testing and excellent Data Analytics &reporting experience (GA 360, Datastudio)
- extensive Excel / Sheets skills and an ability to make recommendations based on statistics
Nice to have:
- working experience with DV360
Extra Perks
- remote work
- home office subsidy
- #getremote fund
- private health insurance
- mental health helpline
- employee pension program (PPE)
- corporate life insurance
- sports card fund
- language classes