Paid Social Growth Strategist - remote

Lucyd Media
Posted 1 year ago
Lucyd Media is an advertising agency driving customer acquisition for socially conscious brands throughout North America &Europe, primarily in the CBD and cannabis industries.

Responsibilities

As the Growth Strategist you will be executing on the following:
  • Planning, documentation and presentation of strategies for your investors.
  • Playing the front-facing role and managing the overall client relationship
  • Collaborating with the Onboarding specialist to ensure your client are onboarded successfully
  • In-Depth Strategic Planning of new client programs
  • Overall investor performance and hitting set KPIs - testing, optimizing and scaling.
  • Full Accountability for Leading and Managing your ‘Team Pod’ (typically includes a creative, media buyer, and project manager), prioritizing their work and time allocated to each investor on a weekly and daily basis
  • Following Lucyd’s ad account best practice structures, testing rules and playbooks
  • Project management of any additional assets that may need production - landing pages/funnel builds, questionnaire forms, messenger bot etc
  • Writing ad copy that Eugene Schwartz would be proud of and driving the overall creative strategy on all accounts, with support from your creative team - are you a Digital Don Draper or Peggy Olsen we’re looking for?
  • You will hold yourself accountable for all aspects of your client accounts - wins and mistakes...and we’re always learning from our mistakes!

Requirements
  • 5+ years of eCommerce Marketing experience
  • 3+ years of Facebook Advertising experience
  • Proven track record of strong Facebook Ad Account Results &Experience Managing $50k+/month Ad Budgets
  • Strong Excel/Google Sheets skills
  • Excellent Productivity and Prioritization skills
  • Elite communication skills - both written and verbal
  • Team player with focus on clients success - we’re here to elevate one another.

Role Type
  • Employee
  • 40 hours per week
  • Working between EST and PST (North America)
  • Remote with the potential for occasional on-site/off-site retreats