Paid Media Specialist - remote

Little Ones
Posted 2 years ago
Are you a digital advertising whizz? 
 
We are looking for a new face to join the Little Ones team in the role of Paid Media Specialist.

At Little Ones, we specialise in infant and toddler sleep. We’ve helped to solve sleep challenges for over 200,000 families across the globe, offering sleep solutions through our one-of-a-kind mobile app.
 
Our vision is to be the most trusted source of advice and a household name, as industry leaders in sleep for children. To realise this vision, our team at Little Ones operates across multiple time zones and workplaces to empower families worldwide to make positive change.  

As our Paid Media Specialist, you will be a highly energetic professional who thrives on the challenge of staying ahead of the game amidst the constant evolution of the digital advertising sector.

This role is key in supporting the Marketing Manager to achieve success in optimising the efficiency, productivity and profitability of the paid media strategy for the business. 
 
Your responsibilities will include:

  • Executing multi-channel Social and Search Advertising Campaigns, including setup, ongoing optimisation, and reporting across relevant Paid Media channels. (With a focus on Facebook, Instagram, Google, Amazon and Apple Search Ads. Other digital channels will be explored as required.
  • Technical analysis and reporting on the performance of paid advertising in relation to the overall performance and growth. Use this data to guide decisions and recommendations for optimisation, budgets, creatives, targeting, and new opportunities.
  • Oversight and continued development of our internal advertising expertise - ensuring we're up to speed on trends, platform updates, and developing creative concepts.


The successful applicant will need to demonstrate that they have:

  • A high level of competency in Meta Ads, Google Ads, Apple Search Ads &Google Analytics -  with the ability to analyse and interpret data and advertising campaigns. 
  • Experience in planning and executing multi-channel paid media campaigns.
  • Knowledge of measurement, event tracking and attribution, as well as impacts of privacy changes on paid media optimisation and performance.
  • A positive attitude with the ability to multitask and problem-solve.
  • A great work ethic
  • Excellent time management and organisational skills
  • A high level of attention to detail and accuracy
  • Ability to work independently
  • Proficiency in English language


This is a part-time role;15 hours per week with a flexible schedule which is remote / work from home. You will be required to attend set meetings with relevant team members which generally occur within NZT working hours. You will need to have good internet access for meetings and communications with the team and supply your own computer and mobile device.

Pay and benefits:

  • $40.00 - $50.00NZD per hour (For anyone based outside NZ this position would be under an Independent Contractor agreement, essentially meaning you are self employed and responsible for your own income taxes)

  • Fully remote work with a flexible schedule.


To Apply:

If you are interested in this role and would like to see a position description and get any further information please get in touch via email rhyanna@littleones.co


Send your CV and Cover Letter to rhyanna@littleones.co
Please note: Applications without a cover letter will not be considered.