Why this role exists
Reporting to the CEO, this role will own all organic marketing channels to help Magic hit its goal of becoming the go-to platform for helping SMBs scale their businesses through delegation. You will manage and improve our content marketing and organic social media channels, while working closely with leadership to increase brand awareness through speaking engagements, conference promotion and other organic initiatives.
Outcomes
- You will own our organic marketing function, including content creation and content marketing, social media management across all active channels, PR, and in-person organic channels like conferences and speaking engagements.
- You will audit and overhaul our SEO strategy, from website pages to blog posts and backlinks
- You will ensure a consistent brand experience across all organic marketing channels.
- You will find underutilized, non-paid channels to build up a brand presence and drive engagement.
- You will create a referral program that impacts attraction + retention of our ‘best client’.
In the first 30-days
- You will audit our existing organic marketing function and highlight what could be improved in the next quarter, and next year.
- You will audit our organic social media presence and create a plan for the next few quarters to improve experience and engagement in a measurable way.
- You will do a deep dive to understand our ‘Teams’ product and suggest ways we can use non-paid “organic” channels to drive qualified leads
In the first 90-days
- You will work with the content and creative teams to overhaul all organic marketing collateral to highlight the ‘magic difference’ and ensure best practices including CTA, on-page SEO, blog content etc.
- You will take over the content marketing team and define a strategy that produces quantifiable results
- You will work to get our CEO speaking at conferences and interviewed by media outlets, podcasts, and other channels with complimentary audiences. You will then build this into a system that is repeatable and measurable.
- You will work with the paid acquisition and sales team to hone Magic’s brand voice and ensure continuity across all channels.
Requirements
- You have at least 5 years of progressive marketing experience
- You have worked with B2B brands and fast-scaling startups
- You have a deep understanding of all types of organic marketing, from content, to PR, to conferences and partnerships