Mobile User Acquisition Manager - remote

Current Mobile
Posted 2 years ago
About The Role


We'd love to talk with you if…

  • Minimum 3+ years working in mobile app User Acquisition 
  • Data-oriented and pays close attention to detail
  • Understands attribution and explain 
  • Technical background a plus

Role Expectations

  • Role reports to the Director of User Acquisition 
  • Traffic campaigns to all our mobile app ad networks and DSPs 
  • Conceptualize, Develop, and Execute user acquisition campaigns across FB, Google, DSPs, networks, and other paid channels for mobile apps
  • Research and Evaluate new user acquisition channels
  • Evaluate current channel performance and recommend long-term strategies
  • Overhaul existing ads systems and execute new ad campaigns
  • Use insights from marketing data, user data, and competitor analysis to propose product improvements that will help the company reach OKRs including retention, LTV, &CPI goals
  • Monitor, Tweak and Cultivate new audiences for targeting 
  • Generate progress reports, projections, and recommended improvements
  • Build weekly reports by country 
  • Manage partnerships with external agencies and vendors 
  • Work with creative team to build new video and banner ads 
  • Demonstrate the ability to effectively manage and optimize acquisition budgets
  • Create new store descriptions for international markets for ASO purposes