Job Description
As the Marketing Manager at Portal Fantasy, you will be responsible for developing and implementing comprehensive marketing campaigns, both online and offline, to elevate the visibility of our brand and products in the competitive gaming industry.
With a deep understanding of gaming culture and trends, you will identify opportunities to engage with our target audience and build strong relationships with players, streamers, and influencers.
What We Offer:
With a deep understanding of gaming culture and trends, you will identify opportunities to engage with our target audience and build strong relationships with players, streamers, and influencers.
What We Offer:
- True remote working - work from anywhere in the world
- Fully flexible hours
- Work with a passionate team in a cutting-edge industry
- Generous equity
Responsibilities
- Formulate and execute the overall marketing strategy for our gaming studio
- Develop and implement user acquisition plans to drive growth and attract new players to our games through digital ads, social media, influencers and others
- Maintain a strong and consistent brand image for our game, ensuring it stands out in a crowded market
- Oversee media relations, press releases, and PR events, managing relationships with gaming journalists, bloggers, and content creators to secure favorable coverage and reviews
- Conduct market research and analysis to identify player preferences, industry trends, and competitor strategies, using the insights to adapt marketing campaigns accordingly.
- Utilize data analytics tools to measure the effectiveness of marketing campaigns, track user behavior, and provide data-driven recommendations for continuous improvement
- Forge strategic partnerships and collaborations with other gaming companies, brands, influencers, and licensors to enhance our game promotion and cross-promotional efforts.
- Team Leadership: Lead and mentor a talented marketing team, fostering a collaborative and creative environment to achieve shared goals.
Required Qualifications:
- Proven experience (minimum 5 years) in marketing roles within the gaming industry, with at least 2 years in a leadership or directorial capacity.
- Previous experience in a successful game launch on Steam, Google Play, and iOS App Store.
- Strong understanding of gaming culture, industry trends, and player behavior.
- Strong analytical skills and data-driven thinking, including experience in website analytics tools.
- Exceptional communication and leadership skills, capable of motivating and managing a team effectively.
- Passion for gaming and a genuine interest in video game development.
Nice-to-Haves
- Love of video games or the fantasy genre
- Broad knowledge indie games, RPG games, and game’s culture
- Experience in the crypto / blockchain space
- A great sense of humour
To apply, please send an email to us with an animal emoji in the subject line!