*This is a fully remote position open to candidates located internationally. You will have the flexibility to work from anywhere while being an integral part of our Revenue Team*
Marketing Director
We are seeking a Marketing Director who brings a blend of creative vision and strategic know-how. The ideal candidate will have the ability to craft and execute marketing campaigns that meaningful results. You're hands-on when needed, but can also step back to focus on the big picture.
This person will lead both internal marketing-strengthening our employer brand and team culture-and external brand marketing, driving growth and engagement across multiple channels for every property across our portfolio. You'll be key in taking the company to the next level, building our brand identity, and aligning marketing efforts with broader business objectives.
You'll be a great fit if you're not only experienced in marketing but are also naturally innovative, able to lead a team, and are comfortable working in a fast-paced environment. Someone who understands the nuances of branding and can use both creativity and strategic thinking to make informed decisions. In short, we're looking for someone who can move the needle-both in terms of business growth and brand visibility-while taking ownership of our marketing initiatives.
About Us: What is Platinum Service? It's our promise to do unto others better than they could have ever imagined. At Pathfinder Hospitality, hospitality is not just in our name, it is in our DNA. We live, breathe, and even dream Platinum Service. Heck, even the pineapples we wear on our lapels have gone platinum!
Culture and Values: We continuously break the mold, always going above and beyond to create memorable experiences for our employees and guests through our commitment to our purpose - providing platinum service to our guests. We have an infinite mindset. We want to have such a strong culture and deep sense of purpose that Pathfinder far outlasts its founders and processes, decades after we are gone. Our core values are our guiding principles.
- Accountability: We honor our commitments and each other with reliability and responsibility.
- Collaboration: Everyone's thoughts and opinions are important.
- Empowerment: We learn from our successes and failures and strive to evolve as we grow.
- Engagement - We are ambassadors in all aspects of our industry through advocacy.
- Innovation: We use creativity to turn the Ordinary into Extraordinary
- Integrity: We honor our promises and fulfill our commitments.
- Passion: We thrive because of our heartfelt commitment to unrivaled hospitality
- Transparency: We openly share successes and failures. We are accountable in all our business practices.
If you believe in and are passionate about our culture and values, have a strong work ethic, and have a passion for providing platinum service, we want to talk to you, apply today!
Minimum Qualifications:
- Bachelor's degree in Marketing, Business, Communications, or a related field (Master's degree preferred).
- 4+ years of experience in a senior marketing role, preferably within hospitality or a related industry.
- Proven track record of developing and executing branding strategies, with a focus on employer branding and multi-channel marketing.
- Strong digital marketing expertise, including experience with SEO, social media, email marketing, and content creation.
- Experience in analyzing marketing data and using insights to drive data-driven decision-making and optimize campaigns.
- Excellent project management skills, with the ability to manage multiple campaigns, meet deadlines, and work within budget constraints.
- Strong leadership and interpersonal skills, with experience leading a team and collaborating cross-functionally.
- Exceptional communication skills, both written and verbal, with the ability to influence and build relationships with stakeholders.
- Experience in business development or expanding into new markets is a plus.
Responsibilities: This list is not a comprehensive list of all duties and responsibilities associated with this position. Other duties and responsibilities may be assigned as needed.
- Develop and execute integrated marketing strategies to enhance the company's employer brand, fostering a strong company culture and attracting top talent.
- Lead hotel-level marketing efforts, including increasing direct bookings, growing website traffic, and enhancing guest experience through marketing training.
- Drive the creation of engaging content for both digital and traditional marketing channels, including social media, email, and website.
- Analyze marketing data, identify trends, and apply insights to optimize campaigns and improve performance.
- Develop and implement an employer branding strategy to position the company as a preferred employer within the market.
- Collaborate with sales, operations, and other departments to align marketing strategies with broader business goals.
- Build and maintain relationships with media outlets, influencers, and external partners to increase brand visibility.
Compensation/Pay: $45,000 - $55,000
We believe in Platinum Service for our guests and associates alike. In service of that, here are some of the ways we take care of our full-time and part-time associates:
- 8 paid holidays, flexible PTO and Vacation
- Birthday Pay
- Mental Health &Wellness Program including a Life Coach
- Employee Development Program
- Discounted hotel stays for brands within our portfolio