About Us
Prosocial World is a rapidly growing non-profit organization whose mission is “to work together to facilitate and inspire positive cultural change using evolutionary and behavioral science”. It is distinctive in its science-based approach to positive cultural change, which can be applied to all topic areas (e.g., education, economics, sustainability) and scales (e.g., from small groups to the planet).
Prosocial World is a rapidly growing non-profit organization whose mission is “to work together to facilitate and inspire positive cultural change using evolutionary and behavioral science”. It is distinctive in its science-based approach to positive cultural change, which can be applied to all topic areas (e.g., education, economics, sustainability) and scales (e.g., from small groups to the planet).
In service of this mission, Prosocial World is looking for a person with a unique combination of skills and abilities. In addition to marketing experience, we are looking for someone that embodies an innovative approach to marketing and communication that is deeply relational, and highly collaborative.
Aim
Position Prosocial World as the trusted global source for information, resources, research tools, and community engagement practices that foster cooperation and positive cultural evolution.
Responsibilities
The MarCom Director is responsible for creating PW’s marketing and communications strategy and annual marketing and social media plan. Responsibilities include working with the magazine and podcast team to promote inspiring content to grow our audience. It also includes working with the learning and engagement team to develop messaging that creates a constant pipeline of individuals and groups to fill courses and events.
Reports to: Executive Committee
Duties:
- Develop overall marketing strategy and annual marketing plan
- Ensure that all PW marketing and communications reflect the voice, tone, and essence of PW’s mission, vision, and culture
- Help foster a personal and emotional connection for everyone who touches the organization
- Promote and advertise online and in-person events
- Create and monitor social media posts
- Conduct market research
- Manage advertising, public relations, social media, and overall marketing budget
- Create and track ad campaigns and report on analytics of all marketing and communication activities on all platforms.
- Manage and monitor digital media archives
- Create and manage Google Adgrants and Facebook ads
- Develop systems and campaigns to effectively market services such as courses, podcasts, virtual and in-person events
- Work with others to create an editorial and communications calendar
- Manage SEO, marketing funnel, and opportunity pipeline for service offerings
- Develop plans to communicate the value of community membership and participation in the Prosocial Commons
- Provide guidance on what social media platforms to use to reach desired audiences
- Oversee video editing and audio editing
- Provide guidance on the production and editing of high-quality videos and podcasts
- Create high-quality digital designs aligned with PW’s mission to be used in campaigns, courses, presentations, and all of PW’s marketing channels
Helpful to have expertise with the following tools and platforms
- Google Suite of tools including Google Analytics
- Google Ads
- Facebook Ads
- Adobe Suite
- Microsoft Suite
- Zoom
- Salesforce.com
- Miro
- Airtable
- MailChimp
- Vimeo
- YouTube
- Marketo
Financial Responsibilities
- ROI responsibility for marketing and communications activities
- Develop marketing budget and forecast
- Monitor costs and expenses and establish realistic metrics and timelines
Requirements
- Experience working in a non-profit or deeply mission driven organization
- Bachelor’s or Masters's Degree in Marketing, Advertising, Communications, or equivalent experience. Master’s Degree preferred
- 10+ years’ experience in a C-level marketing or communications position
- Proven leadership, coaching, and mentoring experience combined with relationship-building skills
- Strong attention to detail and a proven ability to manage multiple tasks
- A strong sense of urgency and a commitment to making a tangible positive impact on the world