Shopify is on a mission to bring more entrepreneurship to the world, and the Employer Brand team is a key driver of this mission. We want to build the best team in the world, and to do that – we need the best people.
Our Employer Brand team sits within Talent Acquisition, a team whose mission is to help attract and hire the best people into the right roles at the right time. Our goal on CRM and Marketing Automation is to stay engaged with a global audience of prospective talent across our platforms and to grow the affinity of Shopify as a top employer through storytelling.
We are looking for a Marketing Automation Lead to join our Talent Attraction team, and help us build and grow a world-class email marketing and marketing automation program to engage with our prospective candidates around the world while optimizing and maintaining the experience, technology, and systems related to our automation programs.
The ideal candidate should have a track record of building and managing impactful, data-driven email marketing and automation programs that drive activation, adoption, and retention across the talent lifecycle.
In this role you will:
- Spend a significant portion of your time developing email templates, marketing landing pages, data workflows and email automations using HTML, CSS, Javascript, template scripting, SQL and other languages/platforms for tasks associated with automated marketing campaigns
- Plan, build, and execute industry leading email marketing, marketing automation campaigns to Shopify owned audiences using our marketing technology tools
- Build, test, and maintain dynamic email templates, marketing landing pages, data workflows, email automations and other tasks associated with our automated marketing campaigns
- Monitor and maintain a high standard of deliverability and sender reputation across our email platforms and properties
- Interpret customer data to identify triggers and behaviors that indicate potential life cycle changes
- Write queries to create segments that support marketing initiatives to drive our lifecycle marketing initiatives
- Work closely with the Growth Marketing Lead to build scalable marketing automation infrastructure, codebase, and processes across our email templates, data flows, automation and reporting
- Work closely with our brand marketing, creative, recruitment, and other teams to strategize, validate, and build one-off and complex automated email and cross-channel campaigns
- Collaborate with data science and talent operations teams to determine technical requirements to implement marketing automation functionality into our owned properties
- Analyze and report on past campaign performance, and identify areas for testing and improvement
- Be a subject matter expert on email design, build, compliance and strategic best practices and tactics for the Talent organization
Qualifications
- A passion for great email marketing and willingness to get hands-on coding emails, building automation and customer journeys, setting up tests, and segmenting data
- A strong understanding of list hygiene as well as email frequency and engagement optimization tactics
- Experience building and managing email and automation processes and workflows that scale
- Strong foundations in coding responsive emails and simple web pages from scratch using HTML, CSS, and templating languages like AMPScript, Jinja, Handlebars, etc.
- Understanding of relational databases and comfortable with writing queries in SQL to segment and analyze data to be used for campaigns and automation
- Understanding and experience implementing ESP level APIs to trigger and automate emails
- Knowledge of email strategies and tactics as it relates to each stage of the customer lifecycle and able to effectively identify actionable messaging opportunities
- Strong understanding of email list management and message types, especially in relation to CASL, GDPR, and other compliance requirements
Bonus experience:
- Experience working with SmartRecruiters CRM or Gem CRM
- Experience or background in Employer Brand or Talent Attraction
- Experience building scalable automations and journeys in Salesforce Marketing Cloud
- Experience with messaging channels outside email (push, in-app, SMS)
- Experience with data management platforms (DMP) and/or customer data platforms (CDP)