We are looking for a passionate and execution-driven experienced marketer to join us as the Head of Marketing. The ideal candidate will thrive in fast-paced, loosely structured environments and be ready to embark on a new category creation adventure. Flovatar is an NFT 2.0 project that introduces innovative multi-layer composability and empowers users to become co-creators. We are spearheading a new era of community-owned brand building and IP creation that will power a fully-fledged ecosystem spanning gaming, comics, animation, toys, and more.
This role will oversee the marketing and growth strategy for Flovatar, covering a range of responsibilities such as social media strategy, content calendar, email campaigns/newsletter, influencers outreach, and community projects support. We are looking for someone with a passion for what we are building and eager to craft together the web3 playbook to achieve the shared vision. Since this is a new field, we openly welcome candidates who don’t have a conventional background, so if you have a big vision and want to work with us, please apply.
Impact
- Develop a marketing strategy for 2022 with our founding team
- Execute the plan with resources from the treasury and community input
- Some ideas about what we should be doing:
- Craft social strategy aimed to maximize engagement
- Develop and execute community growth plans (Twitter and Discord)
- Reach out to influencers/KOLs and other projects for potential collaboration
- Help craft narratives to relay the unique value proposition and vision of Flovatar
- Coordinate weekly newsletter to keep the community updated and engaged
- Oversee paid media or campaign strategies to maximize conversion
- Support community projects with initial GTM strategy and distribution/user acquisition
Key requirements
- Experience with early-stage startup/project growth phases
- Compelling voice and ability to communicate it online via various channels (social, blog, email, ads)
- Good understanding of growth marketing framework for early-stage project
Bonus
- Enthusiastic about web3 and a good understanding of the crypto audience and NFT collectors
- Prior consumer IPs branding and digital growth marketing experiences