As Growth Marketing Manager, you’ll build and implement digital marketing strategies that keep our sales and manufacturing network teams fed with qualified leads. You’ll use a mix of technical, creative, and analytical skills to launch thoughtful and effective strategies that grow our marketplace.
What you'll do
- Manage the day-to-day operation and optimization of our demand generation strategies across channels: SEO, email, pay-per-click, paid social, ads, etc
- Oversee and implement B2B marketing automation tools
- Leverage tools to make driven decisions about strategies and continually evaluate key acquisition metrics
- Ensure the right content reaches the right part of the sales funnel at the right time
- Collaborate with content team and other stakeholders to develop compelling marketing strategies that illuminates Lumi’s value proposition to both sides of our marketplace
- Work cross-functionally with product, sales, and manufacturing to develop product messaging and positioning that blends our marketplace initiatives with industry trends to launch new features
- Craft and deliver strategic plans and business cases to get buy-in, secure budgets, and report end results
About you
- Bachelor’s degree in Marketing or Business, or relative experience
- Expert in B2B (business to business) marketing
- SaaS, software, marketplace, or high tech industry experience strongly desired
- Experience in running digital and social media ad campaigns
- Analytical abilities necessary to collect key business and user insights, and apply their strategic planning skills to create a long-term vision for the content that’s generated
- Firm understanding of user experience and strong search engine optimization (SEO) and search engine marketing (SEM) skills are preferred