At Automattic, we believe in making the web a better place, and making our workplace a happy place. We hope you can join us on this journey!
We are looking for a motivated and analytical Field Marketing Leader to join our team at WordPress VIP. Reporting to the VP of Growth Marketing, the Field Marketer works hand in hand with WPVIP’s Commercial and Enterprise Sales, Marketing and Partner teams to build awareness, conversion, pipeline and advocacy of key marketing programs. You’ll play an influential role in the conception and execution of campaigns supporting Marketing strategy for pipeline growth, offer insights and analytics on performance, and work across Marketing teams and partners for a full-funnel view. The successful candidate is an analytical go-getter who is adept at developing collaborative working relationships with business unit partners, marketing colleagues, cross-functional teams and/or vendors as well as playing a team lead role to deliver results.
As our field marketer, this person will need to act as an individual contributor as well as mentor a team of full-stack marketers to maximize impact as follows:
- Optimize channel performance for both owned and industry events
- Discover new sources of growth by testing new field marketing channels
- Drive global growth by developing regional and/or country specific growth tactics and strategies
- Put our salespeople in front of our Ideal Customer Profile (ICP) in situations where they can win
PRIMARY RESPONSIBILITIES INCLUDE:
- Develop, plan, and execute field marketing programs - including third-party and WPVIP and Parse.ly hosted events, and virtual experiences.
- Assisting, accelerating, and creating sales opportunities to drive revenue through industry, custom events and field initiatives by working directly with the sales team to identify customers &prospects from target accounts.
- Managing key metrics such as pipeline generation, opportunity conversion, cost per meeting, cost per lead, etc.
- Reporting on the impact that field events have on top target accounts, including account engagement and pipeline growth. This includes ensuring that attribution is being correctly and properly reported.
- Training GTM teams on content, processes, and workflows surrounding field events and programs Collaborating with demand gen team on programs that drive pre-show interest, attendance, and post-show conversion activity and engagement.
- Exceptional communication and writing skills and a track record for delivering results in the field.
- Manage the overall budget and calendar for Field Marketing related business.
YOU
- 5+ years of experience in a Field Marketing, Event Marketing or similar role.
- Experience using Salesforce and Pardot.
- Experience using virtual event platforms such as GoToWebinar or ZoomWebinar.
- Experience with B2B and Account Based Marketing (ABM) preferred.
- Have strong planning and organizational skills, you’re all about the details.
- Ability to collaborate, build relationships, and drive results across teams (including remote colleagues) and at all levels of an organization.
- Ability to analyze &interpret metrics around field marketing performance.
- Extremely detail-oriented and ability to handle ambiguity.
- Basic understanding of the sales pipeline funnel.
EXTRA CREDIT
- Experience planning and executing a user conference.
- Experience with a data pipeline, analytics, and data visualization tools.
- Experience building or supporting sites powered by WordPress.
How to apply:
Does this sound exciting? If yes, click the Apply button below and fill out our application form. In your cover letter, let us know what you can contribute to the team. Proofread! Make sure you spell and capitalize WordPress and Automattic accurately. We are lucky to receive many applications for this position, so try to make your application stand out.
Please include an answer to the following question in your cover letter:
- If you could only pick one growth tactic to help WordPress.com acquire more customers, what would it be and why?
Applicants who do not submit their cover letter with their answer will not be considered.
ABOUT AUTOMATTIC
We are the people behind WordPress.com, WooCommerce, Tumblr, Simplenote, Jetpack, Longreads, Day One, PocketCasts, and more. We believe in making the web a better place.
We’re a distributed company with more than 1800 Automatticians in 97 countries speaking 90+ different languages. We democratize publishing and commerce so anyone with a story can tell it, and anyone with a product can sell it, regardless of income, gender, politics, language, or country.
DIVERSITY, EQUITY, AND INCLUSION AT AUTOMATTIC
We’re improving diversity, equity, and inclusion in the tech industry. At Automattic, we want people to love their work and show respect and empathy to all. We welcome differences and strive to increase participation from traditionally underrepresented groups. Our DEI committee involves Automatticians across the company and drives grassroots change. For example, this group has helped facilitate private online spaces for affiliated Automatticians to gather and helps run a monthly DEI People Lab series for further learning. Diversity, Equity and Inclusion is a priority at Automattic, though our dedication influences far more than just Automatticians: We make our products freely available and translate our products into and offer customer support in numerous languages. We require unconscious bias training for our hiring teams and ensure our products are accessible across different bandwidths and devices. Learn more about our dedication to diversity, equity, and inclusion and our Employee Resource Groups.