FB Ads Manager - remote

Embodied Marketing
Posted 7 months ago

Location: Remote


Job title: Facebook Ads Manager


We are where marketing professionals go to excel in their careers without the risk of burnout. (I know, have you EVER heard a marketing agency say that?)


We’re on the hunt for an experienced marketing professional to come on as our new Ads Manager!


At Embodied Marketing, we're not a corporate company. We're a cutting-edge, innovative digital marketing agency, offering competitive pay and a non-traditional work environment &sometimes have to work non-traditionally to meet outcomes.


That said, we know better than anyone that marketing is extremely demanding and there will be times when you have to take the occasional call after hours or handle something on an account over the weekend. This might happen sometimes but this is why we are fiercely dedicated to taking care of our team.


We believe in work-life harmony. We allow our team the flexibility to work remotely and manage their schedules autonomously. We also value radical accountability and working unconventionally when the need arises. Sometimes that means being available after hours for critical client needs or emergencies. For you, this won't feel out of alignment because you love what you do + it doesn't feel like work.


But it's not just about work;it's about fostering happiness and well-being. That's why we offer regular check-ins with your manager and group exercises to prioritize a healthy mindset in the workplace, along with trainings to grow your skillset.


For this role we are searching for someone who’s going to treat this company and our clients' businesses like their own, demonstrating radical accountability and doing whatever it takes to get the job done and deliver outstanding results. You’ll be responsible for client ad budgets and we expect that you will treat a client's ad spend like you are paying for it yourself.


We are a team of experts and we don’t believe in micromanaging. We trust that you’re going to show up at your best because you take yourself seriously as a professional, and in turn, we’ll support your growth, set you up for success, and skyrocket your career.


We always say to our clients that we are partners, and that’s what you are to us too. A collaborative partner leading the digital marketing industry together.


Apply now to become our new Ads Manager and be part of a team where your success is rewarded, your well-being is valued, and where every day brings new opportunities for growth and achievement.


What you'll be responsible for:

In this position, you will provide strategic advice around ad campaign optimization, managing between 10-12 client accounts. You will not only manage existing client accounts but also have the ownership to create new account structures and optimize those accounts in accordance with the clients’ respective marketing strategies.

  • Onboard and execute the client’s ad strategy, understanding the required projections, KPI’s and execution plan. Additionally, understanding the client’s strategy, determining appropriate audience behaviors that drive specific KPIs, and recommending changes to optimize performance.
  • Communicating with Account Managers about the success of the campaign, and offering suggestions for ways to improve in a proactive way
  • Strategic audience targeting and consistent optimization in all client accounts and campaigns
  • Tracking accuracy, load campaigns, optimizing daily, reporting on a regular basis, and tracking numbers. Understand all the metrics important to clients’ campaigns and make decisions based on the data.
  • Load campaigns with all the important details, such as naming conventions, links, and targeting.
  • Fully owning checking pixels and being the second set of eyes to verify all pixels are placed correctly, coordinating with the internal Funnel Tech VA to ensure proper campaign tracking.
  • Daily analysis of the performance of campaigns to ensure a low cost per result and an overall positive ROAs. Carefully managing the client’s budget and not exceeding the budget defined by the senior strategist or account manager.
  • Fully own daily, weekly, and monthly tracking and how the numbers fit into the client’s overall goals
  • Complete timely and accurate data &number entries for weekly client reports. Collaborate with the account manager to develop and provide context on strategic recommendations related to ad performance.
  • Stay on top of new techniques, strategies, and changes to test for better client results &campaign successes
  • Attend weekly status calls to keep up-to-date on performance and provide support during client meetings. You’ll also participate in weekly team meetings to discuss strategy, as well as contribute process or strategy ideas/suggestions.
  • Consistently focused on individual KPIs related to the role to include: Clients above 2x ROAs, Clients profitable after agency fee, Average client ad spend, Roster retention rate

What you bring to the role:

  • Ability to fully own and execute a client’s live launch with excellent execution, minimal error, and optimization that acts with urgency given the tight timeframes.
  • Demonstrated ability to consistently discover &test new optimization strategies and tactics that improve your client’s major KPIs.
  • Proactively flag Account Managers around client strategy and results.
  • Complete understanding of the Facebook pixel, standard events, and third-party platforms (Clickfunnels, Kajabi, WordPress, EasyWebinar, etc.) to ensure proper tracking of ad results
  • A clear understanding of how to consistently pull accurate numbers for clients’ leads, applications, calls, and sales using third-party tracking and verified by our FB-specific tags
  • Full understanding of projections and goals and showcasing the ability to operate in our core value of Data Drives Our Every Action and decision based on these goals.
  • Start-up ready - you have the confidence and problem-solving skills to be effective in situations with limited information and the ability to pivot with the priorities of the team and brand.

Requirements:

  • Mid - Expert level knowledge of Facebook advertising (minimum 1-2 years experience) with 2+ years of online marketing &sales funnel experience - specific experience with webinar funnels, live launches, and evergreen funnels.
  • Knowledge of various third-party platforms such as ClickFunnels, Infusionsoft, MailChimp, etc. Ability to pull numbers from 3rd party platforms from past experience in them
  • Driven and ambitious personality, when faced with a problem you’re often the one to come up with the solutions without having to be asked.
  • Excellent time management and organization skills. A high degree of self-management and ability to juggle multiple client relationships without letting one suffer when another takes more time.
  • Can quickly demonstrate being able to make optimization decisions and find solutions for clients’ needs. Dedicated to solving problems, finding solutions for and improving upon the results of client’s campaigns.
  • Committed to ongoing education and training to stay on top of the Facebook platform, rules, regulations, strategies, and updates for proper ad execution, implementation &client success
  • Understanding funnel marketing strategies &the psychology of advertising to the customer journey
  • High attention to detail, proofreading, writing, and editing skills for accuracy
  • Asana experience and knowledge

IMPORTANT QUALIFICATIONS:

  • Must be interested in innovative, cutting edge digital marketing practices
  • Must be willing to be client-facing and represent the copy in a mannered, professional way
  • Must be willing to have a flexible schedule (not 9-5 100% of the time)
  • We are looking for A+ players who are PASSIONATE about their jobs and willing to do whatever it takes to succeed. If you are looking for an easy job where you can clock in, coast, and clock out -- this is not the right position for you.

Why you will love working at Embodied Marketing!


At Embodied Marketing, we are obsessed with growth, innovation, client success, and constantly staying ahead of the curve. Our promise to every employee is that no matter what, they will leave our company a more robust and better person than when they started. We offer the opportunity to work with a high-energy marketing team that thrives by empowering our employees and being receptive to new ideas that help accelerate our growth. We work hard, but we have fun doing so! We genuinely love digital marketing and hope you do, too!


Benefits &Perks:

  • $50,000k salary
  • Schedule: 9am - 5pm within your timezone
  • 100% Remote - work from anywhere
  • $250/mo healthcare stipend
  • 7 - Paid federal holidays
  • Employee referral program
  • 401k retirement benefits plan
  • Free space Fridays - No meetings!
  • Wellness Days: 5 days per quarter after 90 days
  • Open career paths for those who are willing to grow
  • Ample opportunity to implement your ideas and suggestions

About Us:


Embodied Marketing is one of North America's fastest-growing digital marketing companies! On average, we manage over $1M monthly in revenue for our client base of some of the most prominent leaders, influencers, and entrepreneurs rocking their respective niches from every corner of the globe. We help clients achieve their business goals by making bold moves, taking risks, and thinking differently. Our culture is energetic, and our work environment is fast-paced. We pride ourselves on the relationships we build with each other and with our clients.


We love feedback, we love discussion, and we HATE micromanagement. As a fast-growing company, sometimes there is chaos and stress. But fortunately, we all THRIVE in this environment.We are committed to building a diverse and inclusive team that’s representative of our audience.


Interested?


Apply now!


Job Type: Full-time


Pay: From $50,000.00 per year