Email Strategy Team Lead
Position Description
About Us
We are a fully remote email marketing agency headquartered in Los Angeles, growing rapidly (4.3x in 2022), and looking for an exceptional A-player, Email Strategy Team Lead to elevate our team further.
Our Beliefs:
- We uphold the highest standards of excellence and seek A-players only. If you're ready to be challenged, grow, and have immense impact on the road to an 8-figure company, this is the place for you.
- Work Hard, Play Hard: We believe that our employees are one of our most important assets. Knowing the demands of agency life, we’ve sculpted policies to ensure our team can recuperate and tackle each day with an excitement and vigor to go deep for clients. This means you get a 4-day work-week, 20 days PTO, 100% remote work policy, and flexible work hours (ET/PT) that adapt to your life.
- Culture of HEART: Every action we take and decision we make is rooted in our core values: Honesty, Excellence, a Positive Attitude, Results, and Trustworthiness. We live by our values.
- Empowerment and Responsibility: With the freedom we provide, we trust in your self-responsibility. The thing that binds us all? We care deeply. Every team member is integral to our mission, sharing a deep commitment to our company, our clients, and creating a ripple effect of positivity.
If this sounds like you, and you maybe even fancy a fresh coconut or piña colada at sunset (irrelevant to the role, but still fun), you might've just found your tribe. Dive deeper below.
Who Are We Looking For?
This role is not a walk in the park. Rather, it’s an opportunity to leave your mark in the growth towards an 8-figure agency.
We’re looking for exceptional, not good. The Lebron James and Serena Williams of team leadership and email marketing. The right person for this role is an expert in e-commerce retention marketing, has experience in building and developing agency teams, and is an inspiring leader to their peers. But most importantly, cares deeply about the work they do for their clients, and is kind. The benefit of this role is that you truly get to come in, have massive impact, and shape your own role and trajectory in this company.
The Role
As the Email Strategist Team Lead, you'll guide, coach, and develop our Email Strategist team while developing high-quality email strategies and ensuring client work is executed flawlessly.
Key Responsibilities:
Department Development:
- KPI Growth: Continually working on improving the department processes and KPIs.
- Workflow Optimization: Optimizing existing workflows based on new industry best-practices, intelligent testing, and efficiency KPIs.
- Preparing Department Growth: Actively preparing the department for continued growth including support in hiring decisions.
Strategic Planning and Execution:
- Developing and Implementing Email Marketing Strategies: Creating innovative and effective email marketing strategies that align with each client's goals and overall marketing strategy. This includes managing the entire email marketing process, from list creation and segmentation to designing targeted campaigns, testing, and optimization. Developing best-in-class strategies for the team to use.
- Data Analysis and Performance Tracking: Tracking and analyzing campaign performance data to inform strategic adjustments, including open rates, click-through rates, conversion rates, and overall ROI. This also includes developing and tracking email marketing KPIs and preparing performance reports for clients.
- Testing and Optimization: Running A/B tests to identify the most effective email elements (subject lines, content, design, etc.) and making necessary adjustments to improve performance.
Team Leadership:
- Team Leadership and Coordination: Leading and managing the email marketing team, including designers, and data analysts. This includes coordinating workflow, setting team objectives, and ensuring timely and high-quality execution of tasks. This furthermore includes developing individual training plans for team members, meeting with them bi-weekly, and holding their quarterly review.
- Training and Development: Ensuring the team is up-to-date with the latest email marketing trends and tools, arranging for necessary training and development programs as needed.
Client Relationship Management:
- Account Management: Building and maintaining strong relationships with clients, understanding their needs and goals, and acting as the main point of contact for all email marketing-related communication.
- Project Management: Overseeing the progress of email marketing projects from initiation to completion. This includes coordinating with different team members, managing timelines and budgets, and ensuring that all deliverables meet the client's expectations.
- Reporting and Communication: Regularly communicating with clients about the progress and results of their email campaigns, addressing any concerns they may have, and ensuring their satisfaction with the service provided.
- Client Retention and Expansion: Working to retain existing clients and expand services where possible, which may involve identifying upselling or cross-selling opportunities.
Desired Outcomes &Goals Of The Role:
- Client Retention: Maintain a client churn rate of less than 5% per quarter.
- Client Management: Collaboratively handle 10-15 clients and manage the Email Strategist team with each pod handling the same amount of clients.
- ROI: Ensure clients receive a minimum of 5x ROI on their investment with The Email Marketers.
- Team Member Retention: Maintain a team member churn rate of less than 5%.
- Operational Efficiency: Enhance turnaround times for campaign conception to execution, aiming for a 10% improvement quarter-on-quarter.
Who Will Be Successful In This Role?
- Resilience &Adaptability: Thrive under stress and change, with the capacity to excel in a dynamic environment.
- Innate Qualities: A blend of humility, drive for success, and genuine kindness.
- Detail-Oriented: A fervent attention to detail, coupled with a commitment to producing top-tier work.
- Organized Thinker: Exceptional organizational and prioritization skills, melded with creative and analytical prowess.
- Effective Communicator: High emotional intelligence with superior verbal, written, and interpersonal communication abilities.
- Marketing Acumen: Familiarity with diverse marketing channels (e.g., SEO, Facebook Ads, Google Ads, and PR) and lifecycle email marketing.
- Tool Proficiency: Knowledge of email marketing tools like Klaviyo, Marketo, MailChimp, and Bronto.
- Best Practices Adherence: Expertise in email best practices, from design to deliverability, including CAN-SPAM regulations.
- Preferred: Experience in e-commerce, agency settings, and a foundational understanding.
What We Offer:
- 4-day work-week (Monday - Thursday).
- 100% remote work policy and flexible work times according to ET / PT hours.
- 20 days PTO
- Investment in personal and professional growth. Weekly coffee &learns, and more.
- Exceptional team to work, learn, grow, and have fun with.
- Grow with us: Internal growth opportunities and the ability to shape a young company's trajectory and culture.
- Comp plan is variable based on achievement of bonuses and can scale infinitely
The Email Marketers provide equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.