Director of Product (Niche Marketing Agency) - remote
We are looking for a Director of Product for our new partnership booking agency. We have 25 clients and are looking to grow that this year. But first we need a seasoned owner of this product line. That's you!
This role includes two major responsibilities: 1) finding ideal partners for and writing 40 pitches for each client each month and 2) creating and refining the systems to grow the client base while still providing A+ results.
At the core of everything we do is a belief that humans are underrated, that we are created in the image of God. And when we turn our ideas into legit products that help people they come closer to Jesus and the kingdom expands. That's why our mission is making it nearly impossible to fail for our clients to get customers. This allows our clients to have more impact, make really cool stuff, and not have to spend every waking hour worrying about revenue.
To do that, we need to help our coaching clients land more partnerships. This new partnership agency solves one of the key pain point for them. But that's why we need you. We need YOU to come build out this product line.
This role is the top priority in the company. Why?
Well, when we introduced this new done-for-you service to our clients they ate it up. And we hit our cap of 25 clients in 2 weeks. More want in. But we want to further perfect delivery and make sure quality does not slip as we grow.
We've been coaching companies and solopreneurs in marketing for 12 years and have worked with dozens of Inc 5,000 companies and are the behind the scenes coach of many of the popular marketers and celebrities you follow.
So if the idea of pioneering a brand new productized service that helps 100s of online businesses get more clients is interesting to you, keep reading!
What will you do in this role?
As Direct of Product you'll work in three core areas:
Core Area #1: Finding &Pitching
For each client you find 40 ideal email list sap partners for them and draft the email pitch to that partner. This is the core deliverable for each client.
Core Area #2: System Building
Develops a simple system to find and draft a pitch in <2m while keeping the "yes rate" to clients pitches above 20%. This will include a training system for new team members you bring on as we grow the client base.
Core Area #3: Leadership
As the client load grows above 35 you'll need to start bringing team members on board to help fulfill the service. You've done this before and it's easy for you. You're a seasoned leader.
And your 3 primary KPIs will be:
Yes Rate: % of pitches you draft that get a "yes' from the prospect that they are sent to
Keep %: # of clients that pay their monthly fee each month
Time spent per pitch: Time spent to locate an ideal partner and draft a pitch them (Goal = 2m)
As the leader of the company, my commitment to you is to always make sure you know what winning looks like and where you stand at all times. This is an "agency owner" role.
In summary:
We are a coaching company. We coach 100+ clients each month. The problem we solve for them is getting customers by setting up new scalable marketing channels. One of the main channels we help them install is Parntership Marketing - list swaps, specifically. We started an agency recently to do the most tedious part of this for them (that is finding ideal partners and drafting the out reach email for the).
This role is to be the director of the agency.
What will you learn in this role?
If you currently run your own agency, this will be a massive breath of fresh air. You'll no longer be doing EVERYTHING yourself but you'll have a team to work with! You wont be alone anymore.
If you come from a large corporation or have a bloated management structure where you are now, this will feel like the first day out of prison after a 10-year stint.
If you are at an agency now and spend your time bouncing from client to client, are frustrated at constraints put on your from leadership, this might be the perfect role for you.
However, if you prefer highly defined day-to-day duties, don't really enjoy figuring things out, and trying new processes seems intimidating, you won't do well in this role.
There is 0 red tape at Growth Tools. We don't care about how other people have always done things, how you have always done things, or what anyone's SOP is. What we care about is: 1) you love what you do every day and wake up excited to do it;and 2) our clients' success.
We ruthlessly measure both on a daily basis.
You'll walk away from your time at Growth Tools having built one of the most effective nad reputable niche marketing agencies, having worked with a team of people that you not only working well with, but are now life-long friends, and having been a key piece in building a company that serves thousands of coaches and consultants looking to help people.
This role will have been a success if you say: "That was the best team I've ever been a part of and the output we created is a high watermark of my career!"
Who will you work with?
You will report directly to Bryan Harris, our Founder.
We are a different kind of company. Our team is close knit, collaborative, competitive, and we maniacally give shout outs when we catch each other doing good things! (We even deliver cakes weekly to celebrate, too.)
It's possible to do work you love!
Where will you work?
We work remote and have for 10 years! We all work remotely and are scattered around North America from Vancouver to Cleveland, and Nashville to Birmingham. That means you have the flexibility to work from home or a coworking location.
What does Growth Tools do and why?
Growth Tools provides the tools and training to help online businesses once and for all solve the problem of getting more clients. We work primarily with teaching based businesses (course creators, influencers, coaches, etc.) to help them significantly grow their revenue and impact—including getting them on the INC. 5000 list. Our tools consist of 10 SaaS products that we give away for free. Our training consists of a 1:1 coaching business, Growth University.
We believe that humans are underrated and that we drastically underestimate what we're capable of. While much of the news and social media is focused on the negative, we have seen firsthand what a hope-filled entrepreneur is capable of and how much good they can do! At Growth Tools, our job is to help every client grow their business so more people can be helped and more good is done.
Example:
One of our clients runs a small design studio. She works with e-commerce companies and helps them create beautiful websites that showcase and sell their products.
When we first started working with her she had $0 revenue and had just given birth to her first child. 12 months later, while being an awesome mom, she also grew her studio to $100,000. This totally changed her life, gave her freedom to be creative, and truly pour out her best work to her clients.
Do you want to be on the front lines and directly involved with growing some of the coolest and more innovative companies in the world?
I look forward to talking to you.
PS: Here are 8 quick tips on how to stand out and get hired for this role.
(Note: We typically have 100+ applicants for each role we hire. If you want a few pointers on how you can stand out from the pack, read this.)
Requirements
- You have direct experience running a marketing agency
- You have direct experience creating partnerships (and you've done a lot of them)
- You have direct experience finding and writing compelling outreach emails to potential partners
- You have a deep desire to be apart of a world class team and build and amazing product
- You LOVE doing marketing work for clients and can't get enough of it
Benefits
- Work from anywhere (we're 100% remote)
- Occasional travel, such as quarterly on-site meetings
- Salary &bonus: $100k - $180k+ per year (unlimited upside)
- Health, vision and dental insurance for you and your family
- Unlimited vacation (mandated 1 week/yr)
- Unlimited education allowance
- Unlimited equipment allowance
- $100/mo. reimbursable personal/marriage counseling